The invention relates to the technical field of human-computer interaction, in particular to a human
attention focus area
simulation and page
churn rate prediction method and
system, and the method comprises the steps: obtaining the visual input content and human-computer interaction information of a user; classifying and identifying the visual input content by using
machine vision, and distinguishing at least one of identifiable content and unidentifiable content; simulating at least one
attention focus area of a person according to the recognizable and unrecognizable contents, and calculating an attention value of the at least one
attention focus area; according to the attention value, the
classification result and the man-
machine interaction information, the
staying time and the display sequence of each attention
focus area are calculated; and according to the display sequence, the
retention time and the human-computer interaction information of each attention
focus area, generating and outputting an attention
focus area dynamic change process of the viewer, an attention focus area with relatively long accumulated
retention time, an unconcerned attention focus area, an attention focus area which is not understood by the viewer, a page
churn rate, viewing time and design suggestions.