The invention relates to a method and a
system for acquiring the advertising information of an
interactive digital television, wherein the method comprises the following steps of: 1. acquiring advertising
data input from the outside, and storing the advertising data into an advertising
database; 2. generating an effective advertising-space advertising
list at
fixed time according to preset time; 3. generating static advertising data from effective advertising data in the effective advertising-space advertising
list according to periods of time; 4. packaging all the generated static advertising data into a file packet, and transmitting the file packet to a
digital television portal; 5. after detecting the packaged static advertising data sent by an advertising-managing subsystem by the
digital television portal, unpacking the static advertising data to positions under an advertising data
directory; and 6. receiving a portal browsing requirement sent by a set-top box of a
digital television terminal by the digital television portal, reading the corresponding static advertising data in the advertising data
directory, and sending the read corresponding static advertising data to the set-top box. By adopting the invention, the advertising information can be rapidly acquired, so that the user experience is improved.