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Interactive digital television advertisement display method

A technology of digital TV and display method, applied in electrical components, image communication, selective content distribution, etc., can solve the problems of poor advertising flexibility, affecting users' TV programs, and unable to know the user's receiving effect, etc., to achieve good advertising effects, Ease of improvement

Inactive Publication Date: 2012-01-25
深圳康泓兴智能科技有限公司
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  • Summary
  • Abstract
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  • Claims
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AI Technical Summary

Problems solved by technology

[0002] Currently, the existing advertising technology has poor flexibility in the control of advertisements. Simply put, if the picture of the advertisement is large, it will affect the normal viewing of TV programs by users; if the picture of the advertisement is small, it will not be well conveyed The specific content of the advertisement, and the picture will be superimposed on the TV screen, and it is impossible to know the user's reception effect

Method used

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Embodiment Construction

[0019] The technical solution of the present invention will be further described in detail below in conjunction with the embodiments.

[0020] Such as figure 1 As shown, the display method of the interactive digital television advertisement of the present invention comprises the following steps: one, open the set-top box, the advertisement display module in the set-top box initializes and detects and updates; two, the set-top box detects and updates in real time, and updates the advertisement data; three, the advertisement displayed on a digital television.

[0021] Such as figure 2 As shown, the advertisement display module initialization and detection update in the set-top box includes the following steps, one, the advertisement display module initialization; two, whether the set-top box detection update detection module selects power-on detection update, if so, enter step three, otherwise enter step six; 3. The update detection module detects the network information tabl...

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Abstract

The invention discloses an interactive digital television advertisement display method which aims to carry out statistics on a reception result through user operation without influencing the normal television program watching of users. The technical scheme adopted by the interactive digital television advertisement display method comprises the steps as follows: 1, a set top box is started, so that an advertisement display module in the set top box is initialized and checks for update; 2, the set top box checks for update and updates advertisement data in real time; and 3, advertisements are displayed on a digital television. Compared with the prior art, the invention adopts a small advertisement picture to link the specific description of the advertisement so as to solve the conflicts; the method can be used for carrying out statistics on the reception result through user operation; based on the advertisement function, the method satisfies the large-information-quantity delivery requirements of operators for advertisements and minimizes the interference with the watching of users, thereby forming a win-win situation; and by carrying out statistic analysis on click conditions of users, an improvement can be made conveniently to achieve a better advertisement effect.

Description

technical field [0001] The invention relates to the field of digital set-top boxes, in particular to an interactive digital television advertisement display method for receiving operator front-end system advertisement data. Background technique [0002] Currently, the existing advertising technology has poor flexibility in the control of advertisements. Simply put, if the picture of the advertisement is large, it will affect the normal viewing of TV programs by users; if the picture of the advertisement is small, it will not be well conveyed The specific content of the advertisement, and the picture will be superimposed on the TV screen, and it is impossible to know the user's reception effect. Contents of the invention [0003] The purpose of the present invention is to provide a display method for interactive digital TV advertisements. The technical problem to be solved is to avoid affecting the normal viewing of TV programs by users, and to count the receiving effect th...

Claims

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Application Information

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IPC IPC(8): H04N21/41
Inventor 邱锦文向丽于海波黄灿武杨少佳
Owner 深圳康泓兴智能科技有限公司
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