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Display method of interactive digital television advertisement

A digital TV and advertising display technology, applied in electrical components, image communication, selective content distribution, etc., can solve the problems of poor advertising flexibility, affecting users' TV programs, and being unable to know the user's reception effect, etc., to achieve good advertising effects, Ease of improvement

Inactive Publication Date: 2016-08-03
深圳康泓兴智能科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Currently, the existing advertising technology has poor flexibility in the control of advertisements. Simply put, if the picture of the advertisement is large, it will affect the normal viewing of TV programs by users; if the picture of the advertisement is small, it will not be well conveyed The specific content of the advertisement, and the picture will be superimposed on the TV screen, and it is impossible to know the user's reception effect

Method used

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  • Display method of interactive digital television advertisement
  • Display method of interactive digital television advertisement
  • Display method of interactive digital television advertisement

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Embodiment Construction

[0019] The technical solution of the present invention will be further described in detail below in conjunction with the embodiments.

[0020] Such as figure 1 As shown, the display method of the interactive digital television advertisement of the present invention comprises the following steps: one, open the set-top box, the advertisement display module in the set-top box initializes and detects and updates; two, the set-top box detects and updates in real time, and updates the advertisement data; three, the advertisement displayed on a digital television.

[0021] Such as figure 2 As shown, the advertisement display module initialization and detection update in the set-top box includes the following steps, one, the advertisement display module initialization; two, whether the set-top box detection update detection module selects power-on detection update, if so, enter step three, otherwise enter step six; 3. The update detection module detects the network information tabl...

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Abstract

The invention discloses an interactive digital TV advertisement display method, and the technical problem to be solved is to avoid affecting the normal viewing of TV programs by users, and to count the receiving effect through user operations. The present invention adopts the following technical solutions: a method for displaying interactive digital television advertisements, comprising the following steps: 1. Turn on the set-top box, initialize and detect and update the advertisement display module in the set-top box; 2. detect and update the set-top box in real time, and update the advertisement data; 3. Advertisements are displayed on digital televisions. Compared with the existing technology, the method of linking the specific description of the advertisement with a small advertisement picture can solve the above-mentioned contradictions. At the same time, the receiving effect can be counted through user operations. Through this advertisement function, the operation needs to deliver large amounts of information for advertisements can be solved. It can achieve a win-win situation with minimizing the interference to users watching, and it can be improved through statistical analysis of user clicks to achieve better advertising effects.

Description

technical field [0001] The invention relates to the field of digital set-top boxes, in particular to an interactive digital television advertisement display method for receiving operator front-end system advertisement data. Background technique [0002] Currently, the existing advertising technology has poor flexibility in the control of advertisements. Simply put, if the picture of the advertisement is large, it will affect the normal viewing of TV programs by users; if the picture of the advertisement is small, it will not be well conveyed The specific content of the advertisement, and the picture will be superimposed on the TV screen, and it is impossible to know the user's reception effect. Contents of the invention [0003] The purpose of the present invention is to provide a display method for interactive digital TV advertisements. The technical problem to be solved is to avoid affecting the normal viewing of TV programs by users, and to count the receiving effect th...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/41
Inventor 邱锦文向丽于海波黄灿武杨少佳
Owner 深圳康泓兴智能科技有限公司
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