Method and system for acquiring advertising information of interactive digital television

Abstract

The invention relates to a method and a system for acquiring the advertising information of an interactive digital television, wherein the method comprises the following steps of: 1. acquiring advertising data input from the outside, and storing the advertising data into an advertising database; 2. generating an effective advertising-space advertising list at fixed time according to preset time; 3. generating static advertising data from effective advertising data in the effective advertising-space advertising list according to periods of time; 4. packaging all the generated static advertising data into a file packet, and transmitting the file packet to a digital television portal; 5. after detecting the packaged static advertising data sent by an advertising-managing subsystem by the digital television portal, unpacking the static advertising data to positions under an advertising data directory; and 6. receiving a portal browsing requirement sent by a set-top box of a digital television terminal by the digital television portal, reading the corresponding static advertising data in the advertising data directory, and sending the read corresponding static advertising data to the set-top box. By adopting the invention, the advertising information can be rapidly acquired, so that the user experience is improved.

Description

technical field [0001] The present invention relates to the field of digital television, more specifically, to a method and system for acquiring interactive digital television advertisement information. Background technique [0002] With the popularization of digital TV, more and more families use digital TV, and advertising in digital TV has also been developed as a value-added service. In the prior art, in order to obtain greater benefits, digital TV operators will store advertising data in the advertising database in the advertising management subsystem, and the advertising slots on the digital TV portal Portal will refer to the data in the advertising database. During this digital television portal Portal, Portal obtains advertisement data in real time from advertisement management subsystem, adopts said scheme to have following defect: set-top box visits Portal, needs Portal to search the corresponding advertisement data of the advertisement database in advertisement ma...

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the present invention is that when a large number of set-top boxes access the digital TV portal Portal in the prior art, the Portal needs a large number of concurrent accesses to the advertising management subsystem to request advertising data, and the advertising database needs to process a large number of concurrent data requests, which increases the burden. , leading to performance degradation, causing users to wait more for Portal response time, reducing user satisfaction, and providing an interactive digital TV advertising information acquisition method and system that can solve the above defects

Images