Method and system for acquiring advertising information of interactive digital television

A technology of digital TV and advertising information, applied in the fields of electrical digital data processing, electrical components, image communication, etc., can solve the problems of increasing the burden, reducing user satisfaction, needing more waiting for Portal response time, etc., to improve the user experience. Effect

Inactive Publication Date: 2013-04-17
SHENZHEN JIUZHOU ELECTRIC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the present invention is that when a large number of set-top boxes access the digital TV portal Portal in the prior art, the Portal needs a large number of concurrent accesses to the advertising management subsystem to request advertising data, and the advertising database needs to

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  • Method and system for acquiring advertising information of interactive digital television
  • Method and system for acquiring advertising information of interactive digital television

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Embodiment Construction

[0032] In order to make the purpose of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0033] Such as figure 1 As shown, in the flow chart of the method for obtaining interactive digital TV advertisement information of the present invention, the following steps are included:

[0034] S1. The advertisement management subsystem obtains the advertisement data input from the outside, and stores the advertisement data in the advertisement database; The merchant can regularly update the advertisement database; the advertisement data includes text, picture, video and other data;

[0035] S2. The first generation module of the advertisement management subsystem regularly queries the current valid advertisement space and va...

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PUM

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Abstract

The invention relates to a method and a system for acquiring the advertising information of an interactive digital television, wherein the method comprises the following steps of: 1. acquiring advertising data input from the outside, and storing the advertising data into an advertising database; 2. generating an effective advertising-space advertising list at fixed time according to preset time; 3. generating static advertising data from effective advertising data in the effective advertising-space advertising list according to periods of time; 4. packaging all the generated static advertising data into a file packet, and transmitting the file packet to a digital television portal; 5. after detecting the packaged static advertising data sent by an advertising-managing subsystem by the digital television portal, unpacking the static advertising data to positions under an advertising data directory; and 6. receiving a portal browsing requirement sent by a set-top box of a digital television terminal by the digital television portal, reading the corresponding static advertising data in the advertising data directory, and sending the read corresponding static advertising data to the set-top box. By adopting the invention, the advertising information can be rapidly acquired, so that the user experience is improved.

Description

technical field [0001] The present invention relates to the field of digital television, more specifically, to a method and system for acquiring interactive digital television advertisement information. Background technique [0002] With the popularization of digital TV, more and more families use digital TV, and advertising in digital TV has also been developed as a value-added service. In the prior art, in order to obtain greater benefits, digital TV operators will store advertising data in the advertising database in the advertising management subsystem, and the advertising slots on the digital TV portal Portal will refer to the data in the advertising database. During this digital television portal Portal, Portal obtains advertisement data in real time from advertisement management subsystem, adopts said scheme to have following defect: set-top box visits Portal, needs Portal to search the corresponding advertisement data of the advertisement database in advertisement ma...

Claims

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Application Information

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IPC IPC(8): H04N21/254H04N21/2668G06F17/30
Inventor 王齐平
Owner SHENZHEN JIUZHOU ELECTRIC
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