The embodiment of the invention provides an information pushing method and device, equipment and a computer storage medium. The method comprises the steps of obtaining interest attribute information corresponding to a to-be-pushed object, wherein the interest attribute information comprises at least one of
associated image information, object brand information,
object function information and object style information; based on the interest attribute information, a pushed object corresponding to the to-be-pushed object is determined, and the similarity between the pushed object and the to-be-pushed object is larger than or equal to a preset threshold value; based on the interested crowd corresponding to the pushed object, determining a target pushing crowd corresponding to the to-be-pushed object; and pushing information to the target pushing crowd based on the to-be-pushed object. In the embodiment, the similar objects are effectively determined through the interest attribute information, the target pushing crowd is determined based on the interested crowd corresponding to the similar objects, and then the information is pushed to the target pushing crowd, so that the quality and effect of the information pushing operation are effectively ensured.