Method and device for inserted playing of advertisement information when playing multimedia file on customer equipment

A technology for advertising information and user equipment, applied in data processing applications, broadcast feature identification/recognition, business, etc.

Inactive Publication Date: 2009-06-24
上海亿动信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the prior art, there is no better solution to the problem of inserting advertising information in multimedia audio and video information.

Method used

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  • Method and device for inserted playing of advertisement information when playing multimedia file on customer equipment
  • Method and device for inserted playing of advertisement information when playing multimedia file on customer equipment
  • Method and device for inserted playing of advertisement information when playing multimedia file on customer equipment

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Embodiment Construction

[0019] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0020] figure 1 A schematic diagram showing a network topology structure of an application scenario according to a specific embodiment of the present invention. Such as figure 1 As shown, when a user uses a mobile device to request audio and video information, the control device can control the advertisement information to be inserted before the release of multimedia audio and video information, or to insert advertisement information during the release interval of multimedia audio and video information. In multimedia audio and video information, advertising information is inserted at the interruption point of the signal.

[0021] figure 1 The server system shown in can be run by a single server, or by three servers with specific functions. In this specific embodiment, the server system is divided into three parts, and three servers are used to run respect...

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Abstract

The invention provides a method of controlling the inserting of advertisement information when releasing the audio / video information, and a controlling device thereof. The controlling device first receives the request message of releasing the audio / video coming from user equipment and extracts the audio / video logo information from the request message of releasing the audio / video; then, according to audio / video logo information, the controlling device controls the sending of the advertisement information to the user equipment. In detail, the controlling device can control the inserting of the advertisement information before or at the intervals of the releasing of the multimedia audio / video information. As to an independent mobile phone user, the user pays much more attention to the screen of a mobile phone than the screens of a television and a computer; besides, the impact force effect of the video advertisement information is much stronger than that of the picture and text advertisement information. Therefore, by inserting the advertisement information before and at the intervals of the releasing of the multimedia audio / video information, the advertisement releasing quality can be effectively improved and the final effect of the advertisement releasing can be enhanced.

Description

technical field [0001] The present invention relates to computer network and wireless Internet, especially to the method and device for inserting advertising information to user equipment requesting or receiving multimedia audio-visual objects. Background technique [0002] With the rapid development of wireless Internet technology, the information on the wireless Internet is becoming more and more abundant, and user equipment can access the Internet to obtain various information anytime and anywhere. economic outlook. Many enterprises have begun to use the wireless Internet as a tool to serve themselves, improve their own influence, or directly use the wireless Internet to create business value. For example, we see WAP websites of various entities, wireless Internet advertisements, mobile payment systems, etc. [0003] With the continuous development of the advertising industry, the types of advertising information include not only static forms such as text and pictures, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/173H04H60/35G06Q30/00
Inventor 马良骏
Owner 上海亿动信息技术有限公司
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