Internet advertisement serving system

An Internet advertising and advertising delivery technology, applied in the field of Internet advertising delivery system, can solve the problems of incorrect semantic analysis, low correlation, and reduced effect, and achieve the effect of improving effect, clear purpose and cost saving.
CN102592235AInactive Publication Date: 2012-07-18BEIJING DEEPZERO TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
BEIJING DEEPZERO TECH CO LTD
Publication Date
2012-07-18
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention provides an Internet advertisement serving system, which is characterized by comrpising an obtaining device, a click rate predicating device and an advertisement serving device, wherein the obtaining device is used for obtaining a list of advertisements to be delivered; the click rate predicating device is used for predicating the click rate of each advertisement to be delivered at least according to attributes of visitors, attributes of advertisement places or advertisement attributes; and the advertisement serving device is used for delivering the advertisements to be delivered according to relevant information predicated by the click rate predicating device. The invention further provides an Internet advertisement serving method. The Internet advertisement serving system and the method, disclosed by the invention, can improve the effect of Internet advertisements, save the cost of advertisers, and simultaneously, increase the value of the advertisement places.
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Description

technical field

[0001] The invention relates to the field of advertisement delivery on the Internet, in particular to an Internet advertisement delivery system for sorting and delivering advertisements by predicting the click-through rate of advertisements. Background technique

[0002] Currently, in the field of the Internet, many web pages display advertisements to users. These sites broadly fall into the following categories when dealing with display ads:

[0003] 1. Direct delivery. This delivery method will cause a waste of resources, and advertisers waste a lot of advertising costs, and put the advertisements on many non-audience groups. The advertising effect of the media is not satisfactory due to this kind of delivery, and the value of the advertising space is not high. And the advertising space can only be allocated to one advertiser.

[0004] 2. Simple polling delivery. For example, different ad display contents are played randomly on an ad display position. ...

Claims

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