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Internet advertisement serving system

An Internet advertising and advertising delivery technology, applied in the field of Internet advertising delivery system, can solve the problems of incorrect semantic analysis, low correlation, and reduced effect, and achieve the effect of improving effect, clear purpose and cost saving.

Inactive Publication Date: 2012-07-18
BEIJING DEEPZERO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, it also cannot solve the problem that the effect will be reduced or reversed when the page content is not very relevant to all the delivered content, or when the semantic analysis is incorrect.

Method used

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  • Internet advertisement serving system
  • Internet advertisement serving system
  • Internet advertisement serving system

Examples

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Embodiment Construction

[0040] In order to better understand and illustrate the present invention, reference will be made to Figure 1-5 The present invention is further described in detail.

[0041] figure 1 It is a system block diagram of the Internet advertisement delivery system according to a preferred embodiment of the present invention. Such as figure 1As shown, the Internet advertisement delivery system 100 includes an advertisement server 101 , an acquisition unit 102 , a click rate prediction unit 103 , a statistical analysis unit 104 and an advertisement delivery unit 105 . Wherein, the obtaining means 102 receives a list of advertisements to be delivered from the advertisement server 101; then, the click-through rate predicting means 103 predicts each advertisement to be delivered according to at least the attribute of the network or advertisement visitor, the attribute of the advertisement slot and the advertisement attribute The click-through rate; then, the advertisement delivery de...

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Abstract

The invention provides an Internet advertisement serving system, which is characterized by comrpising an obtaining device, a click rate predicating device and an advertisement serving device, wherein the obtaining device is used for obtaining a list of advertisements to be delivered; the click rate predicating device is used for predicating the click rate of each advertisement to be delivered at least according to attributes of visitors, attributes of advertisement places or advertisement attributes; and the advertisement serving device is used for delivering the advertisements to be delivered according to relevant information predicated by the click rate predicating device. The invention further provides an Internet advertisement serving method. The Internet advertisement serving system and the method, disclosed by the invention, can improve the effect of Internet advertisements, save the cost of advertisers, and simultaneously, increase the value of the advertisement places.

Description

technical field [0001] The invention relates to the field of advertisement delivery on the Internet, in particular to an Internet advertisement delivery system for sorting and delivering advertisements by predicting the click-through rate of advertisements. Background technique [0002] Currently, in the field of the Internet, many web pages display advertisements to users. These sites broadly fall into the following categories when dealing with display ads: [0003] 1. Direct delivery. This delivery method will cause a waste of resources, and advertisers waste a lot of advertising costs, and put the advertisements on many non-audience groups. The advertising effect of the media is not satisfactory due to this kind of delivery, and the value of the advertising space is not high. And the advertising space can only be allocated to one advertiser. [0004] 2. Simple polling delivery. For example, different ad display contents are played randomly on an ad display position. ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 沈学华
Owner BEIJING DEEPZERO TECH CO LTD
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