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Advertising strategy selection method and apparatus

A technology of advertising placement and advertising broadcasting, applied in the Internet field, can solve problems such as high cost, inability to place advertisements, and unfavorable target groups to place advertisements, so as to improve the effect of placement and reduce the cost of advertisements

Active Publication Date: 2017-08-08
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such a large-scale advertising investment costs a lot, and targeted advertising cannot be carried out in a specific small range, which is not conducive to placing specific advertisements to specific small-scale target groups, thereby reducing the effectiveness of advertising.

Method used

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  • Advertising strategy selection method and apparatus
  • Advertising strategy selection method and apparatus
  • Advertising strategy selection method and apparatus

Examples

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Embodiment Construction

[0049] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0050] see figure 1 , figure 1 The flow chart of the advertisement placement strategy selection method provided by the embodiment of the present invention includes:

[0051] Step 101, obtain the advertisement playback request sent by the client, the advertisement playback request contains configuration information, the configuration information includes at least one or more of the following information: user IP information, user attribute information, client ...

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Abstract

The embodiment of the invention provides an advertising strategy selection method and apparatus. The method comprises the following steps: obtaining an advertisement playing request sent by a client, wherein the advertisement playing request contains configuration information; and selecting an advertising strategy matched with the configuration information from a plurality of preset advertising strategies according to the configuration information, and storing the advertising strategy in a preset set. Therefore, when advertising is carried out, precise control can be realized according to the configuration information, precise advertising can be carried out on target people within a relatively smaller range instead of carrying out large-range and fixed time advertising, thereby reducing the advertising cost and improving the advertising effect.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and a device for selecting an advertisement placement strategy. Background technique [0002] With the rapid development of the Internet and mobile Internet, the Internet has become a part of people's lives. Through various types of clients, it is possible to access the Internet conveniently at any time, and obtain various information through the Internet. [0003] As an important information medium, the Internet has a large amount of advertising information online every day. Various types of advertisements are delivered through various Internet advertising platforms, for example, pop-up windows, floating windows in web pages, pre-advertisements at the beginning of videos and interstitial advertisements in the middle of videos, etc. [0004] In the prior art, advertisements are generally placed in a fixed-time manner in a wide range, for example, within a week, be...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/239H04N21/258H04N21/2668H04N21/81
Inventor 张正豪
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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