A point-to-point marketing method and a marketing system based on a block chain

Abstract

The invention discloses a point-to-point marketing method and a marketing system based on a block chain. The method includes steps of setting the initial release price and the initial release amount of a commodity; setting an i+1 th batch issue price, an issue quantity and a rebate ratio of the commodity; Buyers of the i+1 th batch of goods receive promotional links from buyers of the i th batch of goods to purchase goods; purchasers of the first to i batches of merchandise will receive rebates from successful sales of the i+1 batch of merchandise under the promotion rebate mechanism. The system comprises an application layer, an incentive layer, a consensus layer and a data layer. The invention is conducive to encouraging commodity buyers to actively participate in community promotion ofpurchased commodities, enabling commodity sellers and buyers to achieve win-win results, and eliminating or reducing the economic surplus deducted by intermediaries and advertisers. At the same time,the buyer 's credit scoring system can effectively identify the quality of merchandise, also can supervise the buyer' s comment behavior, through the credit scoring purchase promotion link priority ranking.

Description

technical field [0001] The invention relates to the technical field of block chains, in particular to a block chain-based point-to-point marketing method and marketing system for promoting commodities. Background technique [0002] In recent years, the prosperity of online marketing has expanded the scope of product dissemination and promotion. However, in the process of promotion, intermediaries are usually tied to the whole process as a marketing party, so that the original party of the product cannot fully enjoy the protection and income of patents or copyrights. . Although intermediaries can promote products point-to-face, buyers and sellers will eventually need to pay for high intermediary fees and advertising fees, which reduces the profit space of the real original party of the product. [0003] With the birth of blockchain technology, those skilled in the art hope to reduce the intermediate links in e-commerce by using the advantages of blockchain decentralization, ...

AI Technical Summary

Problems solved by technology

[0002] In recent years, the prosperity of online marketing has expanded the scope of product dissemination and promotion. However, in the process of promotion, intermediaries are usually tied to the whole process as a marketing party, so that the original party of the product cannot fully enjoy the protection and income of rights such as patents or copyrights.

Although intermediary agencies can promote products point-to-face, buyers and sellers ultimately need to pay for high intermediary fees and advertising fees, which reduces the profit space of the real original party of the product

Images