A blockchain-based point-to-point marketing method and marketing system

A peer-to-peer, blockchain technology, applied in the blockchain field, can solve the problems of compressing the profit space of the original party of the product, and the original party of the product cannot fully enjoy the patent or copyright protection and income, etc., so as to prevent personal information leakage and avoid phishing. Waiting for fraud incidents, reducing the effect of intermediary and advertising costs

Active Publication Date: 2021-08-03
ZHONGAN INFORMATION TECH SERVICES CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In recent years, the prosperity of online marketing has expanded the scope of product dissemination and promotion. However, in the process of promotion, intermediaries are usually tied to the whole process as a marketing party, so that the original party of the product cannot fully enjoy the protection and income of rights such as patents or copyrights.
Although intermediary agencies can promote products point-to-face, buyers and sellers ultimately need to pay for high intermediary fees and advertising fees, which reduces the profit space of the real original party of the product

Method used

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  • A blockchain-based point-to-point marketing method and marketing system
  • A blockchain-based point-to-point marketing method and marketing system
  • A blockchain-based point-to-point marketing method and marketing system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0041] This embodiment provides a block chain-based point-to-point marketing method, including the following steps:

[0042] Set the initial issue price and initial circulation of the commodity;

[0043] Set the issue price, circulation and rebate ratio of the i+1 batch of the commodity in question;

[0044] The buyer of the i+1th batch of products obtains a promotion link from the buyer of the i-th batch of products to purchase the product, where the promotion link is bound to the buyer ID, the promotion record of the product promoted through the promotion link and the transaction of purchasing the product through the promotion link Records are packaged into the blockchain for verification;

[0045] The buyers of the 1st batch to the i-th product will receive the rebate for the successful sale of the i+1 batch of products according to the promotion rebate mechanism.

[0046] In the above steps, the original party of the product, such as the product producer, patentee, copyr...

Embodiment 2

[0076] This embodiment provides a blockchain-based peer-to-peer marketing system on the basis of Embodiment 1, including: an application layer, an incentive layer, a consensus layer, and a data layer. in,

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Abstract

The invention discloses a block chain-based point-to-point marketing method and marketing system. The method includes the following steps: setting the initial issue price and the initial issue amount of the commodity; setting the i+1th wholesale price of the commodity, Circulation and rebate ratio; buyers of the i+1 batch of products obtain promotional links from buyers of the i-th batch of products to purchase products; buyers of the first to i-th batches of products obtain the i+1th batch of products according to the promotion rebate mechanism Rebates for successful sales of batches of products. The system includes an application layer, an incentive layer, a consensus layer, and a data layer. The invention is beneficial to encourage commodity buyers to actively participate in the community to promote purchased commodities, so that commodity sellers and buyers can achieve a win-win situation, and eliminate or reduce the economic surplus deducted by intermediaries and advertisers. At the same time, the buyer's credit scoring system is established, which can effectively identify the quality of the product, and can also supervise the buyer's comment behavior, and use the credit score to prioritize the purchase promotion links.

Description

technical field [0001] The invention relates to the technical field of block chains, in particular to a block chain-based point-to-point marketing method and marketing system for promoting commodities. Background technique [0002] In recent years, the prosperity of online marketing has expanded the scope of product dissemination and promotion. However, in the process of promotion, intermediaries are usually tied to the whole process as a marketing party, so that the original party of the product cannot fully enjoy the protection and income of patents or copyrights. . Although intermediaries can promote products point-to-face, buyers and sellers will eventually need to pay for high intermediary fees and advertising fees, which reduces the profit space of the real original party of the product. [0003] With the birth of blockchain technology, those skilled in the art hope to reduce the intermediate links in e-commerce by using the advantages of blockchain decentralization, ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q20/38G06Q30/02G06Q30/06
CPCG06Q20/382G06Q30/0207G06Q30/0225G06Q30/0609
Inventor 曹一新徐照晔吴小川
Owner ZHONGAN INFORMATION TECH SERVICES CO LTD
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