Block chain smart contract-based decentralized advertisement putting system and method

Abstract

The invention provides a block chain smart contract-based decentralized advertisement putting system and method. The system is characterized by comprising an advertisement putting unit, a network guiding unit, an advertisement play service search unit, an advertisement play control unit and an advertisement play unit, wherein the advertisement putting unit, the advertisement play service search unit, the advertisement play control unit and the advertisement play unit jointly form a distributed advertisement network system through the network guiding unit; and the distributed advertisement network system comprises a distributed storage system and a block chain system. According to the system and method, decentralization of advertisement platforms is realized, decentralized advertisement storage and transaction markets are established, and any advertisement device can freely join in and exit the network, so that the hardware expenditures of advertisement platforms can be decreased, the advertisement putting cost is lower, the putting is more rapid, and the advertisement putting cost of advertisement owners can be greatly reduced.

Description

technical field [0001] The present invention relates to the field of advertising media, in particular to a decentralized advertising delivery method and system based on blockchain smart contracts. Background technique [0002] Advertising plays an important role in daily life. Not only large advertising owners, but also every business, regardless of size, has a demand for advertising, so as to promote the promotion of products and services and achieve profitable growth. However, only large advertising owners have the ability to place advertisements on the centralized advertising platforms owned by advertising agencies; existing small businesses usually advertise their products or services by distributing leaflets and posting advertisements offline. The efficiency is low, and the display of advertising content is limited due to the paper leaflet medium. [0003] The existing advertising system is usually based on a centralized cloud platform. Advertisers place advertisements...

AI Technical Summary

Problems solved by technology

However, only large advertising owners have the ability to place advertisements on the centralized advertising platforms owned by advertising agencies; existing small businesses usually advertise their products or services by distributing leaflets and posting advertisements offline. Inefficient and limited display of advertising content due to the medium of paper leaflets

[0003] The existing advertising system is usually based on a centralized cloud platform. Advertisers place advertisements on the cloud platform. After signing an agreement with the advertising agency and paying the fee, the advertising agency will uniformly place the advertisement on the advertising screen; but the centralized The advertising platform needs to store a large number of advertising files by the platform, and the hardware expenditure cost of the advertising platform is high; due to the high operation and maintenance costs of the centralized advertising platform, it is suitable for large-scale and long-term advertising, and the production cost of such advertising Very high, usually only large advertising owners will carry out advertisements, and it is not suitable for small advertising owners and short-cycle personalized advertisements; centralized advertising platforms have centralized and unified pricing for the advertising screens they own. It cannot well reflect the differences in the area and scene of a single advertising screen, and cannot meet the needs of small advertising owners for personalized selection or even designating a single screen for advertising; the centralized advertising platform is for advertising operators to place their own advertising screens, hardware The investment is huge, and it is necessary to rent venues from many advertising broadcasting venues, and the threshold for commercial services is very high

Even if the advertising venue has the idea of ​​making money by using the empty advertising screen, there is no way to access the centralized advertising operator platform

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