ADX-based advertisement landing page dynamic generation method, computer equipment and storage medium

A technology of dynamically generating and landing pages, applied in the Internet field, can solve the problem of the ADX server not providing it, and achieve the effect of shortening the advertising cycle, improving user experience, and reducing advertising costs.

Active Publication Date: 2021-05-11
SHANGHAI BILIBILI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the problem that the ADX server in the prior art does not provide a downloadable advertisement landing page, the present invention provides a method for dynamically generating an ADX-based advertisement landing page for ADX Landing pages for server-generated ads

Method used

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  • ADX-based advertisement landing page dynamic generation method, computer equipment and storage medium
  • ADX-based advertisement landing page dynamic generation method, computer equipment and storage medium
  • ADX-based advertisement landing page dynamic generation method, computer equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0048] This embodiment provides an ADX-based method for dynamically generating an advertisement landing page, which is used for an ADX server to automatically generate a landing page for a download advertisement, such as figure 2 with 3 As shown, the method includes the following steps:

[0049] S1. The ADX server receives an advertisement request sent by a client, and the advertisement request carries a target advertisement identifier.

[0050] A client (or client) refers to a program that corresponds to a server and provides local services for clients, including web clients and app clients. In this embodiment, when the client is set with an advertisement space, once the client is started, it will automatically send an advertisement request carrying the target advertisement identifier to the ADX server, so as to request to display the corresponding download advertisement in the advertisement space. It can be understood that the carried target advertisement identifier is th...

Embodiment 2

[0075] This embodiment provides an ADX-based advertising landing page dynamic generation device 10, such as Image 6 shown, including:

[0076] An advertisement request receiving module 11, configured to receive an advertisement request sent by a client, the advertisement request carrying a target advertisement identifier;

[0077] A material acquisition module 12, configured to acquire the advertising material data corresponding to the target advertisement identifier;

[0078] An identification generating module 13, configured to generate a target material identification corresponding to the advertising material data;

[0079] The address generation module 14 is used to generate a target advertisement address and send it to the client according to the target template address of the preset landing page template and the target material identification;

[0080] An access request receiving module 15, configured to receive an access request carrying the target advertisement addr...

Embodiment 3

[0101] The present invention also provides a computer device, such as a smart phone, a tablet computer, a notebook computer, a desktop computer, a rack server, a blade server, a tower server or a cabinet server (including an independent server, or a multi- A server cluster composed of servers), etc. The computer device 20 of this embodiment at least includes but is not limited to: a memory 21 and a processor 22 that can communicate with each other through a system bus, such as Figure 7 shown. It should be pointed out that, Figure 7 Only computer device 20 is shown having components 21-22, but it should be understood that implementing all of the illustrated components is not a requirement and that more or fewer components may instead be implemented.

[0102] In this embodiment, the memory 21 (that is, a readable storage medium) includes a flash memory, a hard disk, a multimedia card, a card-type memory (for example, SD or DX memory, etc.), a random access memory (RAM), a st...

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PUM

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Abstract

Some embodiments of the invention provide an ADX-based advertisement landing page dynamic generation method, comprising: receiving an advertisement request sent by a client, the advertisement request carrying a target advertisement identifier; obtaining advertisement material data corresponding to the target advertisement identifier; generating a target material identifier corresponding to the advertisement material data; according to a target template address of a preset landing page template and the target material identifier, generating a target advertisement address and issuing the target advertisement address to the client; receiving an access request which is sent by a client and carries the target advertisement address; according to the received target advertisement address, obtaining the landing page template and the advertisement material data; and loading the advertisement material data through the landing page template to generate a target landing page. Part of embodiments of the invention can be used for the ADX server to automatically generate the advertisement landing page.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an ADX-based method for dynamically generating an advertisement landing page, computer equipment and a storage medium. Background technique [0002] With the development of Internet technology, Internet advertising has the advantages of faster, more convenient, and more flexible compared with the traditional four major media, namely newspapers, magazines, television, radio advertisements and outdoor advertisements. Therefore, the Internet Advertising has become one of the main ways of advertising communication. The landing page of an advertisement is also called the destination URL page of the advertisement. , URL), etc.), the first web page to jump to. Ad landing pages can be used to display advertising leads to users, thereby developing users from visitors to potential target customers. Ad landing pages are usually embedded in videos and web pages, and when users click ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/955G06F16/958G06Q30/02
CPCG06F16/955G06F16/972G06Q30/0277
Inventor 范文斌蔡忠华
Owner SHANGHAI BILIBILI TECH CO LTD
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