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User behavior data-based advertisement putting method, system, medium and server

An advertising delivery and server-side technology, applied in the field of wireless communication, can solve problems such as single source of user data, influence on online advertising effect, advertising conversion rate, and inability to accurately target target groups, so as to improve the effect and reduce the cost of advertising, and improve The effect of ad click-through rate

Inactive Publication Date: 2019-11-05
SHANGHAI PATEO INTERNET TECH SERVICE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of the shortcomings of the prior art described above, the purpose of the present invention is to provide an advertisement delivery method, system, medium and server based on user behavior data, which is used to solve the single source of user data in the prior art, which affects online advertisements. Effect and conversion rate of advertising, and the problem of not being able to accurately target the target audience

Method used

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  • User behavior data-based advertisement putting method, system, medium and server
  • User behavior data-based advertisement putting method, system, medium and server
  • User behavior data-based advertisement putting method, system, medium and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] This embodiment provides a method for placing advertisements based on user behavior data, which is applied to a communication network that includes several terminals and a server that is communicatively connected to several terminals; the terminals are used to collect the user behavior data, and The data is associated with the identification code of the terminal to form associated information, and the associated information is sent to the server; the advertisement delivery method based on user behavior data includes the following steps:

[0029] receiving the associated information;

[0030] Analyzing the user behavior data in the associated information, and extracting multiple dimensions related to advertising from the user behavior data to match business goals;

[0031] According to one dimension matching business goal or a combination of multiple dimension matching business goals, a matching directional advertisement is searched for, and the directional advertisement...

Embodiment 2

[0062] This embodiment provides an advertisement delivery system based on user behavior data, which is applied to a communication network including several terminals and a service end communicatively connected to several terminals; the terminal is used to collect the user behavior data, and The data is associated with the identification code of the terminal to form associated information, and the associated information is sent to the server; the advertisement delivery system based on user behavior data includes:

[0063] A communication module, configured to receive the associated information;

[0064] An analysis module, configured to analyze user behavior data in the associated information, and extract multiple dimensions related to advertising from the user behavior data to match business goals;

[0065] The matching module is used to match one dimension matching business goal or a combination of multiple dimension matching business goals according to the multi-dimension ma...

Embodiment 3

[0084] This embodiment provides a server, please refer to Figure 4 , which is a schematic diagram of the principle structure of the server. Such as Figure 4 As shown, the server 4 includes: a processor 41, a memory 42, a transceiver 43, a communication interface 44 or / and a system bus 45; the memory 42 and the communication interface 44 are connected to the processor 41 and the transceiver 43 through the system bus and Completing the mutual communication, the memory 43 is used to store computer programs, the communication interface 44 is used to communicate with other devices, the processor 41 and the transceiver 43 are used to run the computer programs, so that the server executes the user-based Steps in the advertising delivery method of behavioral data.

[0085] The system bus mentioned above may be a Peripheral Component Interconnect (PCI for short) bus or an Extended Industry Standard Architecture (EISA for short) bus or the like. The system bus can be divided into a...

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Abstract

The invention provides a user behavior data-based advertisement putting method, a system, a medium and a server, which are applied to a communication network comprising a plurality of terminals and aserver in communication connection with the plurality of terminals. The terminals are used for collecting user behavior data, associating the user behavior data with an identification code of the terminal to form associated information, and sending the associated information to the server. The advertisement putting method comprises the following steps: receiving the associated information; analyzing user behavior data in the associated information, and extracting a plurality of dimensionally matched commercial targets related to advertisement putting from the user behavior data; and accordingto one of the plurality of dimension matching commercial targets or the combination of the plurality of dimension matching commercial targets, searching for a directional advertisement matched with the dimension matching commercial target or the combination of the plurality of dimension matching commercial targets, and pushing the directional advertisement to the terminal. According to the invention, the target crowd can be accurately oriented. The advertisement putting effect and the advertisement conversion rate are improved. The advertisement click rate is improved, and the advertisement putting cost is reduced.

Description

technical field [0001] The invention belongs to the technical field of wireless communication, and relates to an advertisement delivery method and system, in particular to an advertisement delivery method, system, medium and server based on user behavior data. Background technique [0002] At present, with the rapid development of Internet technology, people can obtain various resources through the Internet, interact with friends, and solve basic necessities of life. People spend more and more time on the Internet. The Internet has gradually become an important way for many businesses to promote their products and place advertisements. In the context of big data, Internet advertising has gradually developed from the past demand for quantity to the current pursuit of quality, and the realization of accurate advertising has become the goal of major Internet advertising platforms. The user package is a collection of users for advertising, and its quality directly affects the e...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255
Inventor 叶琼青黄忠睿唐焱
Owner SHANGHAI PATEO INTERNET TECH SERVICE CO LTD
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