97results about How to "Increase advertising revenue" patented technology

Disclosed is a system that permits a variable number of disparate streams of data to be packaged together as content into a single distinct program referred to as an omnimedia package. A framework definition may be specified and created for the omnimedia package to allow a client set top box to decode the information and provide access to streams comprising video, audio and metadata information. The framework definition may be employed by a broadcast system to create a broadcast stream. A mechanism is described that permits a content provider to define a framework for delivering a package of related content. The framework definition encapsulates information necessary to build, format, transmit and display the disparate content streams. Data may be downloaded to a receiver prior to the broadcast of an associated program. The present invention may be implemented on terrestrial, cable, satellite, VDSL and other transport systems, including those that support upstream communication.

The subject invention leverages determined values of auction advertisement proposals to facilitate in determining advertisement interval allocations for the proposals. The advertisement “interval” can include, but is not limited to, physical dimensions or time. Instances of the subject invention further utilize allocation algorithms and auctioning mechanisms to provide for allocation of ads of varying intervals and to improve performance of ad auctions, including employing algorithms that automate the ad interval layout to maximize revenue. Other instances of the subject invention provide pricing for the allocated intervals as well.

A system and method for allocating a common resource based on individual user preferences. Voting points are awarded to at least one user member of an online community for at least one participation activity. A plurality of recipient members is accepted to the online community. At least one user member selection is received including at least one selected recipient member. A revenue pool is aggregated from at least one revenue-generating activity and any advertising revenue. A donatable pool is determined, where the donatable pool includes at least a portion of the revenue pool for allocating to the plurality of recipient members. The donatable pool is allocated to the plurality of recipient members based on the at least one user member selection.

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.

There are provided methods and systems for inferring a user's interests from user-generated tags of web-based content. In accordance with the invention, user-generated tags from viewing web-based content are collected over a predetermined period of time. A subset of distinct or unique tags is identified from among the collected tags. A z-score is calculated for each identified distinct tag, where the z-score is a measure of the statistical significance of the tag. The subset of distinct tags is then sorted based on their corresponding z-score. All distinct tags having a corresponding z-score lower than a predetermined threshold are rejected and the remaining distinct tags, having a corresponding z-score higher than the threshold are used to infer a user's interest. The ability to infer a user's interests from the remaining distinct tags may thus benefit web-based applications by achieving a high degree of accuracy in predicting the interests of users by leveraging on the use of the user generated content tags and keywords.

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to access, define, edit, and control a playlist of advertisements that may be played with selected media programs, a playlist of media programs, or all media programs played to the user.

The invention discloses a mobile phone advertising method based on a user consumption feature vector, and belongs to the field of mobile phone data mining and analyzing. The method includes the steps of establishing a user keyword to represent a vector according to browsing contents of a user mobile internet; establishing a user consumption feature vector of a corresponding user according to the browsing contents of the mobile internet; extracting a keyword from an advertisement experience text database and setting a keyword weight, and constructing a characteristic matrix for each user feature vector; computing each component value of the user consumption feature vector of each user; setting the mapping relations between a user consumption tag and each component of the consumption feature vector of the user within different threshold ranges; labeling a corresponding consumption tag for each user and then conducting advertising according to each component of the current consumption feature vector of the user and the mapping relation. The mobile phone advertising method can improve precision of advertising, reduces manual interference, and effectively lowers platform running cost.

Systems and methods for audience monitoring are provided that include receiving an input including a recording or live feed of an audience composed of several persons, detecting foreground of the input, performing blob segmentation of the input, and analyzing human presence on each segmented blob by identifying at least one person, identifying a spatial distribution of at least one identified person, determining a dwell time of at least one identified person, determining a temporal distribution of at least one identified person, and determining a gaze direction of at least one identified person. Such detecting provides the ability to track individual persons present in the audience, and how long they remain in the audience. The method also provides the ability to determine gaze direction of persons in the audience, and how long one or more persons are gazing in a particular direction.

Apparatus is provided by which a television viewer can view other images e.g. during commercials or main program. For example, during a commercial, a viewer may channel surf or surf the internet. A banner is provided on a viewing screen while the viewer watches these other images. In this way the advertiser providing those commercials can still reach those viewers who are channel or internet surfing. Also, the banner will indicate to the viewer when the commercial is over and the normal programming has resumed. In another embodiment, during the main program user can activate one or more small commercial windows and position them on the screen based on his preference, e.g. using a remote device. Information is communicated to a broadcaster by the viewer's video system indicating the above-mentioned commercial windows are open on the viewer's screen. When each commercial window is positioned on the screen the viewer receives compensation based on the amount of time the commercial windows are displaying commercials to the viewer. All or part of commercial windows automatically close when a main commercial block starts. The commercial windows automatically open when the main commercial block finishes. In one embodiment, the viewer can turn the commercial windows ON/OFF on his discretion.

A system and method for evaluating network content over a communications network include at least one storage unit operable to store and/or maintain a plurality of forum facilities that are each independently associated with a network location containing network content, a processor operable to execute software maintaining and controlling access to the forum facilities for plural users, and a an input/output device to provide an interface for users to operate the software for retrieving and viewing the forum facilities from the storage unit while simultaneously retrieving and viewing network content from selected network locations via the communications network. Forum facilities include user generated content received from at least one user regarding network content available at selected network locations.

The embodiment of the invention discloses a method for accessing mobile advertisement, a terminal and a computer readable storage medium. The method comprises the following steps: determining whetherthe first application is the preset application according to an identifier of the first application if detecting a fact that the first application is started, wherein the preset application is the application with the permission of accessing the mobile advertisement; if the first application is the preset application, calling the mobile advertisement access service to send an advertisement accessrequest to a mobile advertisement server, wherein the identifier of the first application is used for acquiring the advertisement data corresponding to the first application by the mobile advertisement server; if acquiring the advertisement data sent by the mobile advertisement server according to the terminal identifier, displaying the advertisement data. Through the method disclosed by the embodiment of the invention, the step of accessing advertisement by the App can be simplified without integrating a SDK in each App since the software development kit for providing the mobile advertisementaccess service is integrated in the terminal, an operation of additionally acquiring the related permission of the App user is unnecessary, and the stability of the App user group is improved.

A mutually beneficial management system includes an advertisement database, a member database, a value adding module, an advertisement posting management system, an advertisement playing module, and a bonus module. The advertiser posts an advertisement via the advertisement posting management system and transfer money in the value adding module to pay the charge for advertising. The advertisement is stored in the advertisement database. The advertiser may assign the advertisement to be playable by members with specific conditions. When a website member clicks the advertisement, the bonus module sends a bonus to the member. The value adding module charges to an advertiser's account or credit card account as the advertising cost. The website member clicking the advertisement can get a bonus and be attracted to check the advertisement. The advertiser benefits from this because the advertisement can be set for specific consumers who may potentially purchase the products.

The present invention discloses a method for issuing information in network game and its system. It is characterized by that for different users the different information can be issued. The users and the information to be issued can be classified, the different user types can be corresponded to different information to be issued. When the information has need of issuing, the network side can utilize user identification to obtain user type, then utilize user type to inquire the correspondent information to be issued, and can transfer the correspondent information to user terminal, said information can be displayed in the user terminal.

The invention provides an advertisement recommendation method. The method includes establishing network connection between the user equipment and the server for advertisement recommendation, wherein the user equipment receives an operation command generated by operation of the user and enters a corresponding application program; acquiring the access data of the current application program; analyzing the access data, acquiring the interface information and parameter information of the access data; generating an interface view corresponding to the interface information according to the interfaceinformation; sending the parameter information to the server; analyzing and calculating the parameter information by the server to obtain a search index; searching the corresponding advertisement content in the data storage module according to the search index to be pushed to the user equipment; and displaying the pushed advertisement content by the user equipment in the generated interface view.The invention further provides user equipment and a server.

The invention discloses an intelligent driving traffic transportation system. The intelligent driving traffic transportation system comprises an intelligent rapid vehicle, an intelligent system management platform, a data interaction interface and a user terminal, wherein the intelligent rapid vehicle is used for carrying people and objects and automatically executing a conveying instruction, andcan reach the functions of precise positioning, navigation, route planning, intelligent driving and process data interaction; the intelligent system management platform is used for managing the vehicles and users, so as to reach the functions of vehicle intelligent scheduling, multi-vehicle running, cooperation and automatic charging; the data interaction interface is butted with an area server, the user terminal and Internet. The intelligent driving traffic transportation system has the advantages that the intelligent techniques of high-precision map, precise positioning, intelligent navigation, automatic driving, human and machine interaction, automatic following and the like are covered; the short-distance traffic requirement of the user in the areas can be realized by the intelligent rapid vehicle share mode based on Internet of Things, thereby improving the outgoing efficiency of the user and the utilization rate of area roads, and reducing the labor cost in the area.

One establishing system of the linkage to keyword about the words in content network relates to keyword data bank and input module. The bank has many advertisement keywords and each of them is corresponding to network. The module is in the words of content network containing the said advertisement keywords and makes them as super linkages. When users hit the super linkage, it will joint the associated network linking with the networks to such advertisement keywords (such as content network or advertisement network). It can selectivity carry the scheduled course procedure by input module and reduce the burden of server to advance the efficiency of whole system. It also makes the keywords with especial advertisement meaning as the super linkages with given network to attract researcher to muster the given network and to increase the advertisement income of content network.

The invention discloses an intelligent advertisement release method for target audiences, particularly an intelligent advertisement release method capable of automatically releasing advertisements which users are interested in according to user preferences. By adopting the method, the click rate of advertisement release can be increased, so that the advertisement incomes of website masters are increased and the benefits of advertisers are increased. The method comprises the steps of 1, collecting user preference information; and 2, recommending the advertisements which the users are interested in according to the user preference information. Therefore, the advertisers are more positive when the advertisements can be released in advertisement websites; the advertisements released by the advertisers can achieve the better effects; the effect of obtaining the maximum income with the minimum cost is achieved; and the website masters can obtain more incomes.

Systems for utilizing video media include processing the video media that has a plurality of objects within one or more frames of the video media to generate a first interactive video layer. The processing includes associating product information to one or more of the plurality of objects to correspondingly form one or more items of interest, tracking the one or more items of interest through the one or more frames of the video media, and assigning a selectable visual indicator for each of the one or more items of interest. The first interactive video layer is distributed with the video media to a viewer. A second interactive video layer having a social media portion for the user to interact with another user is also distributed with the video media. The system generates video data that includes video media, the first interactive video layer, and the second interactive video layer.

The embodiment of the invention discloses a data playing method and device, electronic equipment and a storage medium. The method comprises the following steps: receiving a data playing request whichis sent by equipment and carries identification information of an advertisement position, wherein the equipment information comprises the identification information of the advertisement position of the equipment; determining a data playing strategy corresponding to the data playing request according to the identification information of the advertisement position; determining a playing platform corresponding to the advertisement position according to the data playing strategy; determining at least one implementation class for implementing an application programming interface (API) of the playing platform; and sending the at least one implementation class to the device, so that the equipment executes a playing operation on the to-be-played data in the playing platform according to the at least one implementation class. According to the embodiment of the invention, the cost of accessing a new playing platform is reduced, the service program logic is simplified, the data proportion can beflexibly adjusted according to the playing effect of each playing platform, the click rate and filling rate of advertisement data can be improved, and the advertisement income is improved.