Intelligent advertisement release method for target audiences

A delivery method and target audience technology, applied in the field of online advertisement delivery, can solve the problems of advertisers being responsible for the effect and achieve the effect of increasing the click-through rate

Inactive Publication Date: 2017-03-08
安徽天达网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Therefore, in this platform, the advertising platform needs to provide users with the most acceptable advertisements, and is responsible for the effectiveness of advertisers.

Method used

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  • Intelligent advertisement release method for target audiences
  • Intelligent advertisement release method for target audiences

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0027] like figure 1 As shown, the present invention provides an advertisement intelligent delivery method for the target audience, and its working scene is as follows:

[0028] Step S001, the advertisement operator maintains the advertisement website;

[0029] Step S002, the advertiser publishes the advertisement on the advertisement website, and agrees with the operator to settle the fee according to the click-through rate;

[0030] Step S003, the website owner establishes a content website for users to visit;

[0031] Step S004, the website owner goes to the advertising website to apply for the advertisement, and then displays the advertisement on the content website;

[0032] Step S005, the user visits the content website and browses the content on the content website;

[0033] Step S006, displaying the advertisement content pulled from the advertisement website on the content website;

[0034] Step S007, the user sees the content of the advertisement, and clicks on th...

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PUM

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Abstract

The invention discloses an intelligent advertisement release method for target audiences, particularly an intelligent advertisement release method capable of automatically releasing advertisements which users are interested in according to user preferences. By adopting the method, the click rate of advertisement release can be increased, so that the advertisement incomes of website masters are increased and the benefits of advertisers are increased. The method comprises the steps of 1, collecting user preference information; and 2, recommending the advertisements which the users are interested in according to the user preference information. Therefore, the advertisers are more positive when the advertisements can be released in advertisement websites; the advertisements released by the advertisers can achieve the better effects; the effect of obtaining the maximum income with the minimum cost is achieved; and the website masters can obtain more incomes.

Description

technical field [0001] The invention relates to an online advertisement delivery method, in particular to an advertisement intelligent delivery method for target audiences. Background technique [0002] Computational advertising is an emerging subdiscipline that deals with large-scale search and text analytics, information acquisition, statistical models, machine learning, classification, optimization, and microeconomics. The main challenge facing computational advertising is to find the "best match" between a specific user and the corresponding advertisement in a specific context. The context can be the query words entered by the user in the search engine, the webpage the user is reading, the movie the user is watching, and so on. The user-related information may be very much or very little. The number of potential advertisements may run into the billions. Thus, depending on the definition of "best fit", the challenge can lead to large-scale optimization and search probl...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255
Inventor 李让剑
Owner 安徽天达网络科技有限公司
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