Search-word pushing method, device and terminal

Abstract

The embodiment of the invention provides a search-word pushing method, device and terminal, relates to the field of data processing technology, and mainly aims to pertinently push search words for different users, and increase click rates of popular search words. The technical solution adopted by the embodiment of the invention includes: acquiring identity information, location information and current time information of a user; extracting user hot-search words, which correspond to the user, from user history behavior data, which correspond to the identity information, to obtain the first search word set; acquiring public hot-search words, which correspond to the location information and the time information, to obtain a second search-word set, wherein the public hot-search words are search words used by public users for executing search operations at a location and a time corresponding to the location information and the time information; carrying out sorting according to hot degreesof the search words, and respectively screening out a preset number of to-be-pushed search words from the first search-word set and the second search-word set; and pushing the to-be-pushed search words to the user. The method is mainly used for pushing the search words.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of data processing, and in particular to a method, device and terminal for pushing search words. Background technique [0002] With the popularity of the Internet, people are becoming more and more accustomed to dealing with real-life problems through the Internet, especially in people's basic life problems, such as ordering food online. Users only need to register as a member on the ordering platform, and they can realize a series of operations such as meal selection, ordering, payment, and comments through the ordering platform, which is very convenient. [0003] In the food ordering application provided by the current ordering platform to users, a search bar is generally set at the head of the page for users to directly search for related shops or dishes, and in the search bar or in the secondary pages of the search bar, to The user provides some popular search terms for the use...

AI Technical Summary

Problems solved by technology

However, the existing methods of pushing search terms often only push popular search terms to users based on the popular search terms collected by the platform or based on the sales data and display data of various stores on the platform, resulting in untargeted search term push results. Unable to meet the needs of different users, resulting in a low probability for users to click on the popular search terms. When users query the required content, they need to enter the search to realize the query of the required content, which reduces the user's query efficiency.

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