Device and method for issuing advertisement information according to user ordering information

A technology for advertising information and user customization, which is applied in the branch offices to provide special services, data processing applications, data exchange details, etc. The effect of boredom

Inactive Publication Date: 2009-12-09
SHANGHAI DIHADA COMP TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Aiming at the defect that the strategy of selecting and publishing advertising information in the prior art cannot achieve high user satisfaction, the purpose of the present invention is to provide a control method for publishing advertising information based on the user's independent selection in the advertising publishing control system and the corresponding control device

Method used

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  • Device and method for issuing advertisement information according to user ordering information
  • Device and method for issuing advertisement information according to user ordering information
  • Device and method for issuing advertisement information according to user ordering information

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Embodiment Construction

[0021] figure 1 A network topology schematic diagram of an advertisement publishing control system for publishing advertisements to user terminals according to user customization information according to an embodiment of the present invention is shown. The user terminal 9 is used to send request information requesting advertisement information to the advertisement publishing control system 6 , and correspondingly receive advertisement information returned from the system 6 . Specifically, the receiving device 2 in the system 6 receives the request information sent from the user terminal 9, and then the device 2 forwards the request information to the control device 3, and the device 3 selects suitable advertisement information . Preferably, the device 3 obtains the customized information of the user according to the request information, and then determines the advertisement information to be published from all the candidate advertisement information in the advertisement infor...

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PUM

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Abstract

The invention provides a control method for issuing advertisement information to a user terminal according to user ordering information in an advertisement issuing control system, comprising the following steps: 1, obtaining user ordering information; and 2, issuing advertisement information according to the user ordering information. The invention also provides a control device for issuing the advertisement information to the user terminal according to the user ordering information in the advertisement issuing control system, and the advertisement issuing control system for issuing the advertisement information to the user terminal according to the user ordering information. The invention permits a user to put forward the requests of advertisement contents that the user hopes to browse to the advertisement issuing control system, and issues the advertisement contents according to the requests, thereby issuing advertisements in which the user is interested and farthest avoiding that the user generates boredom emotions to the advertisements. The advertisement issuing control system applying the invention can enhance the clicking rate of the advertisements so as to enhance the effective rate of the main issuing advertisements of the advertisements, expand the influence of the products of the advertisements, bring more benefits for advertisement suppliers and realize the best effect of advertisement issuing.

Description

technical field [0001] The present invention relates to an information release management system, especially an advertisement release control system, in particular to a control method and a control device for selecting advertisement information according to user customization requirements. Background technique [0002] With the rapid development of computer technology, communication technology, and network technology, the number of people using computers continues to expand, and because the information on the network (including wireless Internet and the Internet, namely the Internet) is more and more abundant, the number of network users is also constantly increasing. Correspondingly, the prospect of the computer-related economy, especially the network economy, is increasingly recognized by people. Enterprises and various groups began to use computers, networks and other tools to serve themselves, such as publishing various information through computers and networks, especia...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04L12/18G06Q30/02
Inventor 郝淑芬
Owner SHANGHAI DIHADA COMP TECH
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