Data playing method and device, electronic equipment and storage medium

A playback method and data technology, applied in the computer field, can solve the problems of complex program logic, increasing the time and cost of obtaining advertising data, etc.

Active Publication Date: 2020-04-17
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In the process of realizing the present invention, the inventors found that the first solution needs to develop a set of advertising data access system on the server side, which consumes a lot of server resources, has high cost, and increases the time for obtaining advertising data; the second solu

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  • Data playing method and device, electronic equipment and storage medium
  • Data playing method and device, electronic equipment and storage medium
  • Data playing method and device, electronic equipment and storage medium

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Embodiment Construction

[0055] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, but not all of them. Based on the embodiments in the present application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present application.

[0056] A server implementing various embodiments of the present invention will now be described with reference to the accompanying drawings. In the following description, use of suffixes such as 'module', 'part' or 'unit' for denoting elements is only for facilitating description of the present invention and has no specific meaning by i...

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PUM

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Abstract

The embodiment of the invention discloses a data playing method and device, electronic equipment and a storage medium. The method comprises the following steps: receiving a data playing request whichis sent by equipment and carries identification information of an advertisement position, wherein the equipment information comprises the identification information of the advertisement position of the equipment; determining a data playing strategy corresponding to the data playing request according to the identification information of the advertisement position; determining a playing platform corresponding to the advertisement position according to the data playing strategy; determining at least one implementation class for implementing an application programming interface (API) of the playing platform; and sending the at least one implementation class to the device, so that the equipment executes a playing operation on the to-be-played data in the playing platform according to the at least one implementation class. According to the embodiment of the invention, the cost of accessing a new playing platform is reduced, the service program logic is simplified, the data proportion can beflexibly adjusted according to the playing effect of each playing platform, the click rate and filling rate of advertisement data can be improved, and the advertisement income is improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a data playing method, device, electronic equipment and storage medium. Background technique [0002] At present, in order to increase the broadcast volume of advertisements, advertisements from multiple advertisement platforms are usually connected, so as to increase the broadcast rate of advertisements and increase advertisement revenue. [0003] Related technologies, the first solution is to define a unified advertising interface on the server side, and the client can obtain the advertising data of multiple advertising platforms through the unified advertising interface; the second solution is to use the SDK provided by the advertising platform ( The API interface (Software Development Kit, software development kit) of Software Development Kit (Software Development Kit, software development kit) obtains the advertisement data of the corresponding advertisement plat...

Claims

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Application Information

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IPC IPC(8): H04N21/239H04N21/258H04N21/262H04N21/81
CPCH04N21/812H04N21/2393H04N21/25891H04N21/26291
Inventor 王浩洋
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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