An intelligent sensing ball launcher is provided, including a housing, a ball-launching wheel, a driver, a processor, and a first sensor. The housing is provided with a ball entry port, a ball-launching port, and a slideway. The ball-launching wheel is disposed inside the housing, extends partially into the slideway, and configured to launch a ball passing through the slideway from the ball-launching port. The processor is electrically connected to the driver and configured to control a switching of the driver to drive the ball-launching wheel to rotate. The first sensor is disposed on the housing, electrically connected to the processor, and configured to sense whether or not a person or an animal is approaching. When sensing the person or the animal is approaching, the first sensor feeds back information to the processor, and then the processor controls the driver to operate to drive the ball-launching wheel to rotate.