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Advertisement providing method and system for moving picture oriented contents which is playing

A screen and motion technology, applied in the field of search results including advertising content, can solve the problems of increasing the burden of operating the web server, and the effect of advertising is small

Inactive Publication Date: 2009-11-18
姜旻秀
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Even where the traditional advertising method has minimal connection with it, the traditional advertising method has no connection with the content of the specific part of the moving picture currently being played, so there is a risk that the advertising effect is less due to the weak connection between the content and the advertisement. question
In particular, in order to broadcast moving pictures to multiple users on the Web, considerable computer resources such as large-capacity servers and high-speed networks are required, and it imposes a burden on the industry that operates Web servers

Method used

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  • Advertisement providing method and system for moving picture oriented contents which is playing
  • Advertisement providing method and system for moving picture oriented contents which is playing
  • Advertisement providing method and system for moving picture oriented contents which is playing

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0242] The first embodiment is the most basic model, Figure 5 The system configuration of this embodiment is shown in , and Figure 18 Its flowchart is shown in .

[0243] It is characterized in that the text information acquisition module 200 , the search target text generation module 300 , and the advertisement display module 400 are integrally combined with each other in the CS moving picture player 100 . At step S110, the text information acquisition module 200 acquires text from the motion picture, at step S120, the search target text generation module 300 generates search target text based on the acquired text, and at step S130, the generated text including advertisement content The search target text of is transmitted to the result providing server, at step S140, the search result providing server transmits the advertising content of the advertiser including the advertising content to the CS moving picture player 100, the CS moving picture player 100 receives the adve...

no. 2 example

[0248] This embodiment is the same as the first embodiment except for the fact that the advertisement display module 400 is managed by the advertisement search server 500 in the first embodiment. The advertisement search server 500 includes a server providing a search portal service, such as a server managing 'google.com', and a search advertisement agency server, such as 'overture.com', managed by a party performing search advertisement. That is, the CS moving picture player 100 leases a space for displaying advertisement contents from the manager of the advertisement search server 500 or an agent searching for advertisements, so that the manager of the advertisement search server 500 or the agent searching for advertisements fills the leased space with advertisement contents. Space. Here, the advertisement display module 400 is actually managed by a manager of the advertisement search server 500 or a search advertisement agency.

no. 3 example

[0250] This embodiment is the same as the first embodiment except for the fact that the function performed by the search target text generating module 300 is performed by the third intermediary server 600 in the first embodiment. That is, the CS moving picture player 100 acquires text information from the moving picture, and transmits the acquired text information to the third intermediary server 600 . The search target text generating module 300 of the third intermediary server 600 processes the acquired text information, and then transmits the generated text information to the CS moving picture player 100 . The CS moving picture player 100 transmits the acquired search target text to the search server, receives the advertisement content of the advertiser, and then displays it to the user as a search result including the advertisement content.

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Abstract

A method of providing advertising content customized for the content of a moving picture using text information acquired from the moving picture is disclosed. The method includes acquiring text information from a moving picture that can be played by a player; transmitting at least one piece of search target text, included in the acquired text information, to at least one search server capable of providing search results for the search target text; receiving the search results from the search server; and displaying the received search results while the moving picture is being played.

Description

technical field [0001] The present invention relates generally to a method and system for providing customized advertising content for the content of a moving picture being displayed, and more particularly to a method for processing textual information acquired from a moving picture in synchronization with the moving picture being displayed and Provide search results that are consistent with the text information and include advertisement content. Background technique [0002] figure 1 is a view showing a conventional method of displaying advertisement content on a content server (CS) motion picture player. The CS moving picture player of the present invention is installed in the operating system (OS) and is configured to play software for moving picture files, and includes Windows Media Player (Windows Media Player) provided by Microsoft Corporation, or provided by Gretech Corporation Gom Player as the current (2006) instance. The Windows media player is installed in an O...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F17/30038G06F17/30056G06F17/30026G06F17/30796G06Q30/0251G06F17/30867G06F16/7844G06F16/4393G06F16/48G06F16/9535G06F16/433G06Q30/02G06Q50/10
Inventor 姜旻秀
Owner 姜旻秀
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