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170results about How to "Improve the usefulness" patented technology

Determining and/or using location information in an ad system

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.
Owner:GOOGLE LLC

Determining and/or using location information in an ad system

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and / or of a landing page may be selected and / or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and / or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and / or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.
Owner:GOOGLE LLC

Determining and/or using end user local time information in an ad system

The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. End user local time information, such as at least one of (a) a local time-of-day, (b) a local time-of-day range, (c) a local date, (d) a local day-of-week, (e) a local date range, (f) a local day-of-week range, and (g) a local season, is determined (or simply accepted) and used. For example, end user local time information may be used in a relevancy determination of an ad. As another example, end user local time information may be used in an attribute (e.g., position) arbitration. Such end user local time information may be associated with price information, such as a maximum price bid. Such end user local time information may be associated with ad performance information. Ad performance information may be tracked on the basis of end user local time information. The content of an ad creative, and / or of a landing page may be selected and / or modified using end user local time information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and / or modify end user local time information, such as end user local time information used for targeting and end user local time-dependent price information.
Owner:GOOGLE LLC

Infrared eye movement measurement device

Disclosed herein is a device for measuring horizontal and vertical eye movement utilizing infrared technology. The device rests on the user's nose and, in alternate versions, can be secured to the user's head via a head strap or temple arms which will provide greater alignment and applications. It is comprised of a nose bridge piece and mounting means which house the calculation and measurement technology. The nose bridge is similar to that of ordinary eye glasses with the mounting means, or head strap, or temple arms attached thereto. The mounting means consist of a lightweight horizontal component which extends from the nose bridge and underneath the eyes. This component is located below the horizontal center of the eye and rests above the cheek area of the user's face. Illuminators, which are oriented approximately linear to the horizontal axis of the eye on the component, radiate light into the lower portion of the eye. Sensors, which are above and below the illuminators on the component, detect and measure the amount of reflected light. The device is capable of measuring both axes independently and jointly, as well as both eyes independently and jointly. Utilizing a robust algorithm, accurate adjustment and alignment are not required. The device itself does not require adjustment or alignment, only adjustments for the user's facial features are needed. Therefore, this device only obstructs the bottom portion of the user's lower field of view, leaving the forward, side-to-side, and upward fields completely unobstructed, as well as requires only minimal adjustment and alignment. Thus, it has advantages, applications, and usefulness not contemplated by the prior art.
Owner:BERTEC +1

Method of producing quartz glass bodies

PCT No. PCT/EP97/03818 Sec. 371 Date Mar. 3, 1998 Sec. 102(e) Date Mar. 3, 1998 PCT Filed Jul. 17, 1997 PCT Pub. No. WO98/03440 PCT Pub. Date Jan. 29, 1998In a known process for the production of quartz glass bodies, SiO2 particles are deposited of the mantle surface of a cylindrical carrier rotating about its longitudinal axis, forming an elongated, porous preform, where the SiO2 particles are formed in a plurality of flame hydrolysis burners which are arranged in at least one burner row parallel to the longitudinal axis of the carrier and are moved at a preset translational speed forward and back between turnaround points at which points their direction of movement is reversed, and in which process the preform is sintered. In order to make available on this basis an easily accomplished process that makes it possible to manufacture a preform which is largely free of localized density variations, the invention proposes on the one hand that the base value of the surface temperature of the preform being formed be kept in a range between 1,050 DEG C. and 1,350 DEG C., that the average peripheral velocity of the preform be kept in the range between 8 m/min and 15 m/min and the average translational velocity of the burner row be kept in a range between 300 mm/min and 800 mm/min. On the other hand, the object is also accomplished according to the invention and on the basis of the known process in that in the area of the turnaround points (A, B) the peripheral velocity of the preform being formed is increased and/or the flame temperature is lowered and/or the distance of the burners from the preform surface is changed.
Owner:HERAEUS QUARZGLAS
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