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Batch release method, medium, electronic device and device for internet advertisement

An Internet advertising and publishing device technology, which is applied in the field of Internet advertising batch publishing, can solve the problems of omissions and errors in advertising content, time-consuming, inconvenient selection of advertisements, etc., and achieve the effect of improving publishing efficiency and reducing error rates

Inactive Publication Date: 2018-12-21
广东因特利信息科技股份有限公司 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Under such circumstances, when an advertisement publisher publishes advertisements one by one on the Internet platform, it needs to correspond to the contents of different categories of the same advertisement and then transmit them to the Internet platform. This process requires a lot of human resources and a lot of time. It cannot meet the high-efficiency requirements of online advertising, and it is easy to make omissions and mistakes when manually matching the content of advertisements. Even when they are aware of such mistakes, the advertisement publishers cannot conveniently select the wrong advertisements.

Method used

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  • Batch release method, medium, electronic device and device for internet advertisement
  • Batch release method, medium, electronic device and device for internet advertisement
  • Batch release method, medium, electronic device and device for internet advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] refer to figure 1 , a method for publishing Internet advertisements in batches, comprising the steps of:

[0030] 101. Designate advertisements to be targeted to an Internet advertisement publishing platform;

[0031] 102. Label the text (advertising copy) of each advertisement displayed after the advertisement is displayed; label the material identification of the picture (creative material) displayed after each advertisement is displayed; assume that there are 100 uploaded advertisements in total, for each advertisement Generate a copy ID for an advertisement copy: W001-W100; mark the material ID for each creative: S001-S100.

[0032] 103. Upload advertising copy and creative materials to the Internet platform in batches through the API interface;

[0033] 104. Identify the copywriting identifier and the material identifier, and match the identified copywriting identifier and material identifier one by one, W001 corresponds to S001, W100 corresponds to S100, and gen...

Embodiment 2

[0036] refer to figure 2 , a method for publishing Internet advertisements in batches, comprising the steps of:

[0037] 101. Designate advertisement targeting;

[0038] 102. Automatically identify the file format, and mark the copy mark for the text (advertising copy) displayed after the display of each advertisement; mark the material mark for the picture, link and video (creative material) displayed after the display of each advertisement; assume A total of 100 advertisements are uploaded, and a copy ID is generated for each ad copy: W001-W100; a material ID is marked for each creative: S001-S100.

[0039] 103. Upload advertising copy and creative materials to the Internet platform in batches through the API interface;

[0040] 104. Identify the copywriting identifier and the material identifier, and match the identified copywriting identifier and material identifier one by one, W001 corresponds to S001, W100 corresponds to S100, and so on. Generate advertisements based...

Embodiment 3

[0043] refer to image 3 , an Internet advertising publishing device, comprising:

[0044] The identification module 100 is used to automatically identify the file format of the advertisement, mark the copy mark for the advertisement copy of each advertisement, and mark the material mark for the creative material of each advertisement;

[0045] Publishing interface 200, the publishing interface is connected to the API interface of the Internet, and is used to upload each advertisement copy and creative material to the Internet platform;

[0046] The labeling module 300 is used to mark the text mark for each piece of advertisement copy; mark the material mark for each piece of creative material; generate a matching label mark for every piece of advertising copy and creative material mark;

[0047] Algorithm module 400, used to identify matching copywriting identifiers and material identifiers for one-to-one matching, and synthesize advertisements with successfully matched adve...

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Abstract

The invention provides a method for issuing Internet advertisements in batch, copies and pictures of advertisements can be uploaded in batches through the API interface of the Internet platform, the invention overcomes the defect that advertisements must be uploaded item by item in the prior art, since the uploaded text and advertising material can be automatically matched, and displayed in a preset location, the advertisement displayed consists of text, links, pictures and videos, the contents are rich and detailed, and user's access request can be accepted, so as to avoid uploading advertisement copies and advertisement materials to preset positions one by one manually, avoid errors caused by manual errors in the matching process, greatly simplify the manual operation process, and improve the publishing efficiency of advertisements.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to a method, a storage medium and electronic equipment for publishing Internet advertisements in batches. Background technique [0002] With the continuous advancement of technology, China's Internet has formed a scale, and Internet applications are becoming diversified. The Internet is changing people's study, work and lifestyle more and more profoundly, and even affects the entire social process. Internet advertising is to place advertisements on the Internet through online advertising platforms. It is a high-tech advertising operation method that publishes or publishes advertisements on the Internet by means of advertisement banners, text links, and multimedia on the website, and delivers them to Internet users through the Internet. Compared with the traditional advertising of the four major communication media (newspapers, magazines, TV, radio) and the popular outdoor a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0272G06Q30/0276G06Q30/0277
Inventor 申义余传亮
Owner 广东因特利信息科技股份有限公司
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