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Vehicle-road communication based advertisement transmission method and system and advertisement transmission server

A technology of advertising delivery and lanes, applied in the field of communication, can solve the problems of poor advertising effect and inability to deliver personalized advertising content for different users, and achieve the effect of improving efficiency

Inactive Publication Date: 2016-04-13
SAIC MOTOR
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention provides an advertisement delivery method, system and advertisement delivery server based on vehicle-road communication to solve the problem that the prior art cannot deliver personalized advertisement content for different users and the advertisement effect is poor

Method used

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  • Vehicle-road communication based advertisement transmission method and system and advertisement transmission server
  • Vehicle-road communication based advertisement transmission method and system and advertisement transmission server
  • Vehicle-road communication based advertisement transmission method and system and advertisement transmission server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 It is a schematic flow chart of the method for placing advertisements based on vehicle-to-road communication provided in Embodiment 1 of the present invention. The advertisement delivery method based on vehicle-road communication provided in this embodiment includes the following steps:

[0025] Step S101, receiving the vehicle information sent by the roadside unit to be analyzed, the vehicle information including the vehicle identification, and the vehicle speed information, location information, lane information and user preference information corresponding to each vehicle identification;

[0026] Specifically, the roadside unit to be analyzed communicates with the Onboard Unit (OBU) of the vehicle entering its coverage area, and acquires the vehicle information of the vehicle entering its coverage area, wherein the vehicle information includes the vehicle identification , the vehicle speed information, location information, lane information and user prefere...

Embodiment 2

[0043] image 3 A schematic flow chart of the advertisement delivery method based on vehicle-road communication provided in Embodiment 2 of the present invention, as shown in image 3 As shown, this embodiment preferably further includes on the basis of the first embodiment above:

[0044] Step S106, for each user cluster other than the user cluster to be delivered, obtain the corresponding second advertisement delivery content, and send the second advertisement delivery content to the user clusters respectively Each vehicle identifies the corresponding vehicle.

[0045] Specifically, the advertisement delivery server determines the advertisement delivery content (that is, the second advertisement delivery content) that matches each user cluster according to the user preference information corresponding to other user clusters except the user cluster to be delivered, and sends each user The advertisement delivery content corresponding to the cluster is sent to the vehicle cor...

Embodiment 3

[0048] Figure 4 A schematic diagram of the structure of the advertisement delivery server provided by Embodiment 3 of the present invention, as shown in Figure 4 As shown, the advertisement delivery server 23 provided in this embodiment includes the following modules:

[0049] The receiving module 231 is configured to receive the vehicle information sent by the roadside unit to be analyzed, the vehicle information including vehicle identification, and vehicle speed information, location information, lane information and user preference information corresponding to each vehicle identification;

[0050] The processing module 232 is configured to use a clustering algorithm to obtain at least one user cluster according to the user preference information corresponding to each vehicle identifier, and each user cluster includes user preference information and at least one corresponding vehicle identifier;

[0051] The determination module 233 is configured to determine the user cl...

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Abstract

The invention provides a vehicle-road communication based advertisement transmission method and system and an advertisement transmission server. The method comprises: receiving vehicle information sent by a roadside unit, wherein the vehicle information comprises vehicle identifiers as well as speed information, position information, lane information and user preference information corresponding to each vehicle identifier; according to the user preference information corresponding to each vehicle identifier, obtaining at least one user cluster; determining a to-be-transmitted user cluster from the user clusters; according to visible range information of an electronic screen corresponding to the roadside unit on a lane, user preference information contained in the to-be-transmitted user cluster, and the speed information, the position information and the lane information corresponding to each vehicle identifier, determining a transmission moment, transmission duration and first transmission content; and according to the transmission moment and the transmission time, triggering the electronic screen to transmit the first transmission content. Therefore, the problems of incapability of transmitting personalized advertisement content for different users and relatively poor advertisement effect in the prior art are solved.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to an advertisement delivery method, system and advertisement delivery server based on vehicle-road communication. Background technique [0002] Traditional billboards erected along roads or railways generally consist of independent billboards and a single advertisement content. Billboards are installed on both sides of the road or in eye-catching places such as the roofs of buildings on both sides. This kind of billboard can achieve a certain advertising effect, but because different vehicle users have different interest preferences, traditional billboards cannot carry out personalized advertisement content delivery according to the preferences of different users, and the advertising effect is poor. Contents of the invention [0003] The present invention provides an advertisement delivery method, system and advertisement delivery server based on vehicle-road comm...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271
Inventor 陈崇峰刘凯郝飞
Owner SAIC MOTOR
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