Method for presenting advertisement information on set-top box

An advertising information, set-top box technology, applied in image communication, special data processing applications, instruments, etc., can solve the problems of not realizing different users, single advertising information, etc., to improve the effect and efficiency of advertising, improve user experience, improve The effect of advertising efficiency
CN103118291AInactive Publication Date: 2013-05-22INSPUR QILU SOFTWARE IND
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
INSPUR QILU SOFTWARE IND
Publication Date
2013-05-22
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention provides a method for presenting advertisement information on a set-top box. The specific presenting process includes the steps: collecting one-way advertisements, adding labels, associating all the advertisements and the corresponding labels to generate a database, and transmitting the database and a data pool formed by all advertisement data to a set-top box end; collecting viewing behaviors of users by the set-top box end and performing statistical analysis to generate local reference data; and filtering the advertisement information suitable for being displayed by the local set-top box from the advertisement information data pool according to the local reference data and then presenting the advertisement information. Compared with the prior art, the method for presenting the advertisement information on the set-top box has the advantages that locally displayed advertisements and the local users are associated, the advertisements are accurately injected, and accordingly, advertising effects and efficiency are improved.
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Description

technical field

[0001] The invention relates to the technical field of digital television, in particular to a method for presenting advertisement information on a set-top box. Background technique

[0002] At present, on one-way set-top boxes, when advertising information is placed, it is pushed from the head end to the set-top box terminal. The advertisement information presented on all the set-top boxes of the terminal is relatively simple, that is, all the set-top boxes have the same performance, and there is no implementation for different Different users, different viewing habits, and different user groups realize point-to-point, personalized advertising information presentation. Contents of the invention

[0003] The technical task of the present invention is to solve the deficiencies of the prior art and provide a method for presenting advertisement information on a set-top box.

[0004] The technical solution of the present invention is realized in the following m...

Claims

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