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Method for presenting advertisement information on set-top box

An advertising information, set-top box technology, applied in image communication, special data processing applications, instruments, etc., can solve the problems of not realizing different users, single advertising information, etc., to improve the effect and efficiency of advertising, improve user experience, improve The effect of advertising efficiency

Inactive Publication Date: 2013-05-22
INSPUR QILU SOFTWARE IND
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, on one-way set-top boxes, when advertising information is placed, it is pushed from the head end to the set-top box terminal. The advertisement information presented on all the set-top boxes of the terminal is relatively simple, that is, all the set-top boxes have the same performance, and there is no implementation for different different users, different viewing habits, and different user groups to achieve point-to-point, personalized presentation of advertising information

Method used

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  • Method for presenting advertisement information on set-top box
  • Method for presenting advertisement information on set-top box
  • Method for presenting advertisement information on set-top box

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Embodiment Construction

[0019] A method for presenting advertisement information on a set-top box according to the present invention will be described in detail below in conjunction with the accompanying drawings.

[0020] As shown in the accompanying drawing, the specific presentation process of this advertisement information presentation method on the set-top box is as follows:

[0021] 1) At the front end of the one-way advertisement server, among all the advertisement data, for each advertisement element, select a label related to it, and use this label to describe some most characteristic of the advertisement.

[0022] For example, for a picture or video advertisement of a tourist attraction in a certain city, you can choose the label "1001 Tourism" or "1000 Entertainment" and so on. For a motorcycle picture or video advertisement of a certain brand, you can choose the label "0407 Motorcycle Racing" and so on.

[0023] When adding a label to each advertising element, if the best matching label ...

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Abstract

The invention provides a method for presenting advertisement information on a set-top box. The specific presenting process includes the steps: collecting one-way advertisements, adding labels, associating all the advertisements and the corresponding labels to generate a database, and transmitting the database and a data pool formed by all advertisement data to a set-top box end; collecting viewing behaviors of users by the set-top box end and performing statistical analysis to generate local reference data; and filtering the advertisement information suitable for being displayed by the local set-top box from the advertisement information data pool according to the local reference data and then presenting the advertisement information. Compared with the prior art, the method for presenting the advertisement information on the set-top box has the advantages that locally displayed advertisements and the local users are associated, the advertisements are accurately injected, and accordingly, advertising effects and efficiency are improved.

Description

technical field [0001] The invention relates to the technical field of digital television, in particular to a method for presenting advertisement information on a set-top box. Background technique [0002] At present, on one-way set-top boxes, when advertising information is placed, it is pushed from the head end to the set-top box terminal. The advertisement information presented on all the set-top boxes of the terminal is relatively simple, that is, all the set-top boxes have the same performance, and there is no implementation for different Different users, different viewing habits, and different user groups realize point-to-point, personalized advertising information presentation. Contents of the invention [0003] The technical task of the present invention is to solve the deficiencies of the prior art and provide a method for presenting advertisement information on a set-top box. [0004] The technical solution of the present invention is realized in the following m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/458H04N21/454H04N21/466G06F17/30
Inventor 刘小卫胡朝晖
Owner INSPUR QILU SOFTWARE IND
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