A method and system for realizing advertisement playing by using virtual digital image

Abstract

The present invention relates to a method and system for realizing advertisement playback by using a virtual digital image, wherein the method steps include matching the advertisement playback content with the associated virtual digital image; combining the virtual digital image with the advertisement playback content, and guiding the user to play the corresponding advertisement according to the advertisement playback content through the virtual digital image. The system is also provided with a sound instruction package for controlling the virtual digital image to perform voice broadcast according to the advertisement playback content; a posture instruction package for controlling the posture change of the virtual digital image and executing action instructions; combining the virtual digital image with the advertisement playback content, and guiding the user to play the corresponding advertisement according to the advertisement playback content through the virtual digital image. The present invention uses a virtual digital image to guide the playback of advertisements, stimulate the interest of the audience, increase the sense of scene substitution, and improve the advertising effect.

Description

Technical Field

[0001] The present invention relates to the technical field of human-computer interaction in virtual digital image advertisement playing, and in particular to a method and system for realizing advertisement playing by using virtual digital image. Background Art

[0002] For advertisers, on the one hand, they need to bear the content and production costs of the advertisements, and on the other hand, they need to spend a relatively high fee to hire spokespersons, and at the same time, they also need to bear the adverse effects on product sales caused by the spokespersons themselves. In terms of the broadcast effect, the existing advertisements have at least a single material form and a weak sense of advertising involvement; in terms of advertising creativity, the existing advertisements lack interaction with the audience, resulting in weak expressiveness of the broadcasted advertisements, dull advertising content, and poor interactive effects.

[0003] The degree of integration between virtual digital images and advertisements is not high. The advertising sense of immersion is not strong and the advertising effect is poor. Summary of the invention

[0004] In view of this, the applicant has proposed to improve and upgrade the formation of advertising playback on existing broadcasting terminals, introduce the application of virtual digital images in advertising playback, and allow virtual characters with a sense of life to interact with the audience to achieve accurate advertising playback. Low-cost virtual digital images appear on screen, apply them to advertising playback terminal devices, upgrade advertising playback materials, and advertisers can set up virtual human images by themselves, interact with users through virtual digital images, and change the dilemma of "high cost with people, poor effect without people" in existing advertisements, effectively solving the problems of high advertising production costs, weak expressiveness and dull content caused by insufficient advertising creativity, and weak sense of substitution and poor interactive effects caused by poor advertising effects in the existing technology.

[0005] To achieve the above objectives, the present invention adopts the following technical solutions: On the one hand, the present invention provides a method for playing advertisements using a virtual digital image.

[0006] The advertisement content is matched with the associated virtual digital image;

[0007] The virtual digital image is combined with the advertisement content, and the virtual digital image is used to guide the user to play the corresponding advertisement according to the advertisement content.

[0008] Furthermore, the virtual digital image combines the advertisement content to present the advertisement content through one or a combination of two or more of sound, gesture and modification of image attributes.

[0009] Furthermore, the image attributes of the virtual digital image are modified to be compatible with the scene of the advertisement content, and the specific implementation method is as follows:

[0010] Rendering the virtual digital image into a new virtual digital image that matches the content of the advertising scene;

[0011] When the ad is played, the virtual digital image that appears with the ad will be re-rendered;

[0012] The specific method is: through the established settings of the backend, the clothing attribute parameters of the virtual digital image are changed to adapt to the content of the advertising scene, and re-rendering is performed, and the rendered virtual digital image is integrated with the advertising playback scene.

[0013] Furthermore, there are also voice command packets and gesture command packets;

[0014] The voice instruction package is used to control the virtual digital image to perform voice broadcast according to the advertisement playback content;

[0015] The posture instruction package is used to control the posture change of the virtual digital image and execute action instructions.

[0016] Furthermore, the words of the advertisement content are stored in text form, and the text is converted into voice for output; each paragraph of the advertisement content is edited into an instruction.

[0017] Furthermore, the gesture instruction package controls the gesture of the virtual digital image to change its motion so as to present a predetermined gesture to the user.

[0018] Furthermore, the gesture instruction package controls the gesture action of the virtual digital image to point to the person and / or object appearing in the advertisement content.

[0019] Furthermore, the posture movements of the virtual digital image include several instruction strings. The background sets the instruction string for each posture movement of the virtual digital image. Each posture movement packages several instruction strings into a posture instruction package. Each posture instruction package is named, and the changes in the posture movement are issued through the instruction package name.

[0020] Furthermore, the instruction string is also used to control the stretching length and / or stretching angle of the gesture in the virtual digital image.

[0021] Furthermore, the virtual digital image is combined with the advertisement content, and the virtual digital image is combined with the advertisement content to present the advertisement content through sound and gestures, and the virtual digital image is used to guide the broadcast; or

[0022] The virtual digital image is integrated with the advertising content. The virtual digital image appears above the advertising screen and broadcasts the entire process with the help of gestures, clothing and voice.

[0023] A second aspect of the present invention provides a system for implementing advertisement playback using a virtual digital human, the system being used to implement the above method, the system comprising:

[0024] A matching module, used to match the virtual digital image associated with the advertisement according to the advertisement content;

[0025] A voice instruction package, used to control the virtual digital image to make a voice broadcast according to the advertisement content;

[0026] A posture instruction package, used to control the posture change of the virtual digital image and execute action instructions;

[0027] The virtual digital image is combined with the advertisement playing content to guide the user to play the corresponding advertisement according to the advertisement playing content through the virtual digital image.

[0028] Furthermore, it also includes an image attribute correction module, which is used to modify the image attributes of the virtual digital image, so that the virtual digital image after the attribute correction is adapted to the scene of the advertisement playback content.

[0029] Furthermore, the gesture instruction package controls the gesture of the virtual digital image to change its gesture to present a predetermined gesture to the user, and / or

[0030] The gesture instruction package controls the gesture action of the virtual digital image to point to the person and / or object appearing in the advertisement content.

[0031] Furthermore, the posture movements of the virtual digital image include several instruction strings. The background sets the instruction string for each posture movement of the virtual digital image. Each posture movement packages several instruction strings into a posture instruction package. Each posture instruction package is named, and the changes in the posture movement are issued through the instruction package name.

[0032] Furthermore, the virtual digital image includes a virtual digital image formed by a virtual human image, a cartoon image or an animal image; and the advertisement playback device has the ability to render and display the virtual digital image.

[0033] The present invention adopts the above technical solution and has at least the following beneficial effects:

[0034] 1. This application improves and upgrades the formation of advertising playback on existing broadcasting terminals, introduces virtual digital images in advertising playback, and matches the advertising playback content with the associated virtual digital images; the virtual digital images are combined with the advertising playback content, and the virtual digital images are used to guide users to play corresponding advertisements according to the advertising playback content. The virtual digital images are combined with the advertising content to broadcast and guide through voice, gesture, etc., to stimulate the interest of the audience, increase the sense of scene substitution, and improve the advertising effect.

[0035] 2. The present invention delivers advertising content to users through virtual digital images, and adopts a unique playback format combined with virtual digital images, which can attract viewers' attention, improve advertising effects and reduce advertising costs.

[0036] 3. In the present invention, according to the requirements of the advertising owner, a new virtual digital person that is compatible with the content of the advertising scene can be rendered, and its image can be combined with the advertising material. The content is presented through sound, gestures, etc. The guidance and broadcast of the virtual digital image can stimulate the interest of the audience, increase the sense of scene substitution, and improve the advertising effect. In this way, the brand and product value can be effectively delivered to the audience.

[0037] 4. The introduction of a playback method that integrates virtual digital people and advertising materials in the advertising playback terminal can be widely used in many application scenarios such as hotels, airports, stations, subways, supermarkets, buildings, communities and cinemas, and can effectively convey the brand and product value to the audience. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0039] Figure 1 It is a flow chart of a method for realizing advertisement playing by using a virtual digital image in the present invention;

[0040] Figure 2 It is a schematic diagram of the virtual digital image of the present invention pointing to a person or object appearing in the advertisement playback content;

[0041] Figure 3 It is a schematic diagram of the posture and action of the virtual digital image of the present invention;

[0042] Figure 4 It is a schematic diagram of the structure of the advertisement broadcasting system using virtual digital images of the present invention. DETAILED DESCRIPTION

[0043] To make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be described in detail below. Obviously, the described embodiments are only part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other implementation methods obtained by ordinary technicians in this field without creative work belong to the scope of protection of the present invention.

[0044] The technical solution of the present invention is further described in detail below through the accompanying drawings and embodiments.

[0045] like Figure 1 As shown, in the first aspect of this embodiment, a method for playing advertisements using a virtual digital image is provided.

[0046] The advertisement content is matched with the associated virtual digital image;

[0047] The virtual digital image is combined with the advertisement content, and the virtual digital image is used to guide the user to play the corresponding advertisement according to the advertisement content.

[0048] As a preferred implementation scheme, the virtual digital image in this embodiment combines the advertisement content to present the advertisement content through one or a combination of two or more of sound, gesture and modification of image attributes.

[0049] As a preferred implementation scheme, in this embodiment, the image attributes of the virtual digital image are modified to adapt to the scene of the advertisement content, and the specific implementation method is as follows:

[0050] Rendering the virtual digital image into a new virtual digital image that matches the content of the advertising scene;

[0051] When the ad is played, the virtual digital image that appears with the ad will be re-rendered;

[0052] The specific method is: through the established settings of the backend, the clothing attribute parameters of the virtual digital image are changed to adapt to the content of the advertising scene, and re-rendering is performed, and the rendered virtual digital image is integrated with the advertising playback scene.

[0053] As a preferred implementation scheme, this embodiment also includes a sound instruction package and a gesture instruction package;

[0054] The voice instruction package is used to control the virtual digital image to perform voice broadcast according to the advertisement playback content;

[0055] The posture instruction package is used to control the posture change of the virtual digital image and execute action instructions.

[0056] It should be noted that, in this embodiment, the words of the advertisement content are stored in text form, and the text is converted into voice for output; each paragraph of the advertisement content is edited into an instruction.

[0057] The gesture instruction package controls the gesture of the virtual digital image to change its motion and presents a predetermined gesture to the user. The gesture instruction package controls the gesture of the virtual digital image to point to the person and / or object appearing in the advertisement content.

[0058] like Figure 2 As shown, the virtual digital image is presented in the advertisement playback device, and the gestures of the virtual digital image point to the person and / or object that appear in the advertisement area in the advertisement playback content. It should be additionally explained that the direction of the gesture is adapted to the advertisement playback content. When the person and / or object appear, in order to highlight the object and guide the user to view the specific object, the gesture of the virtual digital image points to the object and introduces or explains it.

[0059] The gestures of the virtual digital image include several instruction strings. The background sets the instruction string for each gesture of the virtual digital image. Each gesture package packs several instruction strings into a gesture instruction package. Each gesture instruction package is named and the changes of the gesture are issued through the instruction package name.

[0060] like Figure 3 As shown in the figure, the background sets the command string for each action. For example, waving requires several steps, namely (1) hand c follows forearm b to be raised, (2) hand c and forearm b follow rear arm a to be raised, and (3) hand shakes left and right. Each action packs all small instructions into a command package, gives each command package a simple and easy-to-understand name, and sends it through the command package name to execute the corresponding gesture action.

[0061] Preferably, the instruction string is also used to control the stretching length and / or stretching angle of the gesture in the virtual digital image.

[0062] Preferably, the virtual digital image is combined with the advertisement content, and the virtual digital image presents the advertisement content through sound and gestures in combination with the advertisement content, and guides the broadcast through the virtual digital image; or, the virtual digital image is integrated with the advertisement content, and the virtual digital image appears above the advertisement screen and broadcasts the entire process with the help of gestures, clothing and voice.

[0063] Implementation Case 1: Guided Playback

[0064] The virtual digital image is combined with the advertisement content, and the virtual digital image guides the user to play the corresponding advertisement according to the advertisement content through gestures and sounds.

[0065] The virtual digital image combines the advertising content with the advertising material through voice, gestures, etc., and through the guidance and broadcasting of the digital person, it stimulates the interest of the audience, increases the sense of scene substitution, and improves the advertising effect.

[0066] The advertisement of a certain car brand is a 15-second video. Within 0-2 seconds of the advertisement, the digital human will briefly introduce the advertisement, for example: "Please take a look at your exclusive car, XXX car, which will take you to experience a different life"; at the 14th second of the advertisement, the digital human will say "Thank you for watching, XXX car, enjoy the driving pleasure". The gestures, voice and advertisement are perfectly combined.

[0067] A car company’s advertisement is 15 seconds long and is played with a digital image guiding the playback. When the advertisement is sent to the advertising playback device, a corresponding string of instructions will be sent to the digital person.

[0068] For example: In the first second, say "welcome" + wave your hand, and the instructions sent include "welcome" + "wave";

[0069] Second 2: The arm returns to the default position, and the instructions sent include the command to return to the default position;

[0070] 14th second: Say "goodbye" + make a heart shape gesture. The instructions issued include "goodbye" instruction + "heart shape gesture instruction";

[0071] 15th second: The arm returns to the default position, and the instructions sent include the command to restore the default position.

[0072] Implementation Case 2: Full Playback

[0073] The virtual digital image is combined with the advertising content, and the corresponding advertisement is played to the user throughout the entire process through gestures and sounds according to the advertising content.

[0074] Virtual digital images are highly integrated with advertising materials. Digital humans cooperate with advertising content through voice, gestures, etc., and use digital humans’ guidance and broadcasting to stimulate the interest of the audience and increase the sense of immersion in the scene.

[0075] The same is true for a car company's advertisement. The advertisement is a 15-second video without audio. The virtual digital human image floats above the advertisement screen and broadcasts the entire process with gestures, clothing, and voice. For example: the digital human converts the attributes of the clothes into the fixed sales clothing of this car company, and introduces the text, cars, etc. in the advertisement content one by one through gestures. It is as if you are in the 4S store of the car company, which increases the audience's experience and authenticity, and increases the sense of scene substitution. In the above two implementations, the digital human broadcast and the advertisement content end at the same time.

[0076] Example: A wine advertisement is a 15-second video in which a virtual digital image reads the advertisement throughout and issues instructions following the advertisement.

[0077] First second: Say "Welcome" + wave your hand

[0078] Second 2: Say the entire advertising slogan

[0079] Second 8: When the alcoholic beverage is at a certain position in the video and pauses for a few seconds, add a pointing action (such as Figure 2 )

[0080] Second 11: The position of this alcoholic product in the video has changed. Add a command to restore the default position.

[0081] Second 13: Add the like command

[0082] 14 seconds: The entire ad is played, and the command "This wine is really good" + the "Like" action command is added

[0083] 15 seconds: Arm returns to default position.

[0084] A second aspect of this embodiment provides a system for implementing advertisement playback using a virtual digital human, the system being used to implement the above method, and comprising:

[0085] A matching module, used to match the virtual digital image associated with the advertisement according to the advertisement content;

[0086] A voice instruction package, used to control the virtual digital image to make a voice broadcast according to the advertisement content;

[0087] A posture instruction package, used to control the posture change of the virtual digital image and execute action instructions;

[0088] The virtual digital image is combined with the advertisement playing content to guide the user to play the corresponding advertisement according to the advertisement playing content through the virtual digital image.

[0089] As a preferred implementation, the present embodiment further includes an image attribute correction module, which is used to modify the image attributes of the virtual digital image, so that the virtual digital image after attribute correction is adapted to the scene of the advertisement playback content.

[0090] As a preferred implementation, the gesture instruction package in this embodiment controls the gesture of the virtual digital image to change its gesture to present a predetermined gesture to the user, and / or

[0091] The gesture instruction package controls the gesture action of the virtual digital image to point to the person and / or object appearing in the advertisement content.

[0092] As a preferred implementation, the gesture movements of the virtual digital image in this embodiment include several instruction strings. The background sets the instruction string for each gesture movement of the virtual digital image. Each gesture movement packages several instruction strings into a gesture instruction package. Each gesture instruction package is named, and the changes in the gesture movement are issued through the instruction package name.

[0093] It should be noted that the virtual digital image in this embodiment includes a virtual digital image formed by a virtual human image, a cartoon image or an animal image; and the advertisement playback device has the ability to render and display the virtual digital image.

[0094] The present invention adopts the above technical solution and has at least the following beneficial effects:

[0095] 1. This application improves and upgrades the formation of advertising playback on existing broadcasting terminals, introduces virtual digital images in advertising playback, and matches the advertising playback content with the associated virtual digital images; the virtual digital images are combined with the advertising playback content, and the virtual digital images are used to guide users to play corresponding advertisements according to the advertising playback content. The virtual digital images are combined with the advertising content to broadcast and guide through voice, gesture, etc., to stimulate the interest of the audience, increase the sense of scene substitution, and improve the advertising effect.

[0096] 2. The present invention delivers advertising content to users through virtual digital images, and adopts a unique playback format combined with virtual digital images, which can attract viewers' attention, improve advertising effects and reduce advertising costs.

[0097] 3. In the present invention, according to the requirements of the advertising owner, a new virtual digital person that is compatible with the content of the advertising scene can be rendered, and its image can be combined with the advertising material. The content is presented through sound, gestures, etc. The guidance and broadcast of the virtual digital image can stimulate the interest of the audience, increase the sense of scene substitution, and improve the advertising effect. In this way, the brand and product value can be effectively delivered to the audience.

[0098] 4. The introduction of a playback method that integrates virtual digital people and advertising materials in the advertising playback terminal can be widely used in many application scenarios such as hotels, airports, stations, subways, supermarkets, buildings, communities and cinemas, and can effectively convey the brand and product value to the audience.

[0099] The above description is only a specific embodiment of the present invention, but the protection scope of the present invention is not limited thereto. Any technician familiar with the technical field can easily think of changes or substitutions within the technical scope disclosed by the present invention, which should be included in the protection scope of the present invention. Therefore, the protection scope of the present invention shall be based on the protection scope of the claims. The terms "first" and "second" are used for descriptive purposes only and cannot be understood as indicating or implying relative importance. The term "plurality" refers to two or more, unless otherwise clearly defined.

Claims

1. A method for playing advertisements using a virtual digital image, characterized in that: The advertisement content is matched with the associated virtual digital image; The virtual digital image is combined with the advertisement content, and the corresponding advertisement is guided to the user according to the advertisement content through the virtual digital image; The virtual digital image combines the advertisement content with the advertisement content to present the advertisement content through one or a combination of two or more of sound, gesture and modification of image attributes; Modify the image attributes of the virtual digital image to adapt to the scene of the advertisement content, and the specific implementation method is as follows: Rendering the virtual digital image into a new virtual digital image that matches the content of the advertising scene; When the ad is played, the virtual digital image that appears with the ad will be re-rendered; Through the established settings of the backend, the clothing attribute parameters of the virtual digital image are changed to adapt to the content of the advertising scene, and re-rendered, and the rendered virtual digital image is integrated with the advertising playback scene; it also includes a sound instruction package and a posture instruction package; The voice instruction package is used to control the virtual digital image to perform voice broadcast according to the advertisement content; The posture instruction package is used to control the posture change of the virtual digital image and execute the action instruction; the words of the advertisement content are stored in text form, and the text is converted into voice for output; each paragraph of the advertisement content is edited into an instruction; The gesture instruction package controls the gesture of the virtual digital image to change its gesture to present a predetermined gesture action to the user; The gesture instruction package controls the gesture action of the virtual digital image to point to the person and / or object appearing in the advertisement content; The posture action of the virtual digital image includes several instruction strings. The background sets the instruction string for each posture action of the virtual digital image. Each posture action packages several instruction strings into a posture instruction package. Each posture instruction package is named and the change of the posture action is issued through the instruction package name. The instruction string is also used to control the stretching length and / or stretching angle of the gesture in the virtual digital image; The virtual digital image is combined with the advertising content, and the virtual digital image is combined with the advertising content to present the advertising content through sound and gestures, and the virtual digital image is used to guide the broadcast; or The virtual digital image is integrated with the advertising content. The virtual digital image appears above the advertising screen and broadcasts the entire process with gestures, clothing and voice. It also includes an image attribute correction module, which is used to modify the image attributes of the virtual digital image, so that the virtual digital image after the attribute correction is adapted to the scene of the advertisement content; Also included is a system for implementing the above method, the system comprising: A matching module, used to match the virtual digital image associated with the advertisement according to the advertisement content; A voice instruction package is used to control the virtual digital image to make voice broadcasts according to the advertisement content; a posture instruction package is used to control the posture changes of the virtual digital image and execute action instructions; The virtual digital image is combined with the advertisement content, and the corresponding advertisement is guided to the user according to the advertisement content through the virtual digital image; It also includes an image attribute correction module, which is used to modify the image attributes of the virtual digital image, so that the virtual digital image after the attribute correction is adapted to the scene of the advertisement content; The gesture instruction package controls the gesture of the virtual digital image to change its gesture to present a predetermined gesture to the user, and / or The gesture instruction package controls the gesture action of the virtual digital image to point to the person and / or object appearing in the advertisement content; The posture action of the virtual digital image includes several instruction strings. The background sets the instruction string for each posture action of the virtual digital image. Each posture action packages several instruction strings into a posture instruction package. Each posture instruction package is named and the change of the posture action is issued through the instruction package name. The virtual digital image includes a virtual digital image formed by a virtual human image, a cartoon image or an animal image; the advertisement playback device has the ability to render and display the virtual digital image.

Images