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Advertising systems and methods using embedded map

An embedded and advertising technology, applied in the field of advertising systems, can solve problems such as difficulty in arousing user interest in advertising devices, difficulty in updating/uploading advertising content on advertising devices, limited size of advertising displays, etc.

Inactive Publication Date: 2013-10-02
HYUNDAI MOTOR CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, it is difficult for the above-mentioned traditional advertising methods to change or replace the advertising content with new advertising content, and it is also difficult to recycle previously produced advertising materials, resulting in increased additional costs
[0005] In addition, in the case of using an advertising device to provide various advertising messages to consumers or users (for example, people who contact banks or public departments), if the advertising content of the advertising device is to be changed to a new advertising content, it is difficult for the advertising device to update / upload ad content
In particular, the size of the advertising display is limited, so that it is difficult for the advertising device to arouse the user's interest

Method used

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  • Advertising systems and methods using embedded map
  • Advertising systems and methods using embedded map
  • Advertising systems and methods using embedded map

Examples

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Embodiment Construction

[0016] Reference will now be made in detail to embodiments of the invention, examples of which are illustrated in the accompanying drawings. Regardless, like reference numbers will be used throughout to refer to the same or like parts.

[0017] Recently, with the widespread use and development of the Internet, Internet advertisements are attracting attention as a new advertising means. There is a newly proposed online advertising method, which requires considerably lower cost and achieves a more persistent and better advertising effect than offline advertising methods.

[0018] A variety of online advertising methods on the Internet have been widely used, for example, providing advertising information through the homepage of various companies, providing banner advertising information on the websites of various website managers, and using specific electronic maps based on geographic information systems (GIS). Advertisement information is displayed on the location, and so on. ...

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Abstract

An advertisement system using an embedded map is disclosed, which increases advertisement profits of a service enterpriser (i.e., a service provider) using an embedded map. The advertisement system using an embedded map includes a Space of Interest (SOI) server for generating location based data using SOI information, and an advertisement server for collecting / storing log information of advertisement information exposed on the embedded map of a user terminal, and providing advertisement content information to an advertisement region of the embedded map using the location based data.

Description

[0001] Cross References to Related Applications [0002] This application claims priority to U.S. Provisional Patent Application No. 61 / 591,114, filed January 26, 2012, based on 35 U.S.C. § 119(e). The entire contents of each of the aforementioned patent applications are hereby incorporated by reference. technical field [0003] Embodiments of the present invention relate to an advertisement system using an embedded map, and more particularly, to a technique for increasing advertisement functionality when providing location information using a map. Background technique [0004] In general, businesses or governments and public departments use not only traditional mass media such as newspapers or broadcasting, but also leaflets and the Internet to provide various advertising messages to consumers or users. However, it is difficult for the above-mentioned traditional advertising method to change or replace the advertising content with new advertising content, and it is also d...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0261G06Q30/0267
Inventor 朴哲佑权纯晟
Owner HYUNDAI MOTOR CO LTD
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