Advertisement quality assessment method and device

A quality evaluation and advertising technology, applied in the field of network and mobile communication, can solve the problems of not being able to improve the efficiency of advertising in time
CN106779802AInactive Publication Date: 2017-05-31SHENZHEN TCL DIGITAL TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
SHENZHEN TCL DIGITAL TECH CO LTD
Publication Date
2017-05-31
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses an advertisement quality assessment method and device, and the method comprises the steps: photographing a behavior image of a user at an initial moment of advertisement play, and enabling the behavior image to serve as a reference image; collecting the behavior image of the user at a preset time interval in a process of advertisement play, and comparing the collected behavior images with the reference image; obtaining the differences between the behavior images and the reference images, and marking the features of the user in each preset time period according to the differences between the behavior images and the reference images; and enabling the features of the user in each preset time periods to be mapped to the advertisement quality of the preset time period, so that an evaluator carries out the evaluation. The invention solves a technical problem that the advertisement efficiency cannot be improved timely because the user's satisfaction for the advertisement cannot be simply and quickly obtained in the prior art.
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Description

technical field

[0001] The invention relates to the technical field of network and mobile communication, in particular to an advertisement quality evaluation method and device. Background technique

[0002] At present, smart devices that can access the Internet have been widely used. Advertisers usually push advertisements to users through smart devices. However, in the prior art, advertisers cannot simply and quickly monitor user satisfaction with advertisements after the advertisements are broadcast. That is to say, it is impossible to easily and quickly know which part of the advertisement pushed this time can attract users and which part of the user is not interested, so it is impossible to improve the deficiencies in the advertisement or improve the quality of the advertisement, so that the efficiency of the corresponding advertisement cannot be improved in time. Contents of the invention

[0003] The main purpose of the present invention is to provide a method and de...

Claims

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