Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement quality assessment method and device

A quality evaluation and advertising technology, applied in the field of network and mobile communication, can solve the problems of not being able to improve the efficiency of advertising in time

Inactive Publication Date: 2017-05-31
SHENZHEN TCL DIGITAL TECH CO LTD
View PDF5 Cites 4 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide a method and device for evaluating the quality of advertisements, aiming at solving the technical problems in the prior art that the user's satisfaction with advertisements cannot be easily and quickly known, and thus the efficiency of advertisements cannot be improved in time

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement quality assessment method and device
  • Advertisement quality assessment method and device
  • Advertisement quality assessment method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0047] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0048] In order to better understand the present invention, the advertisement quality assessment method is provided here. In the first embodiment of the advertisement quality assessment method, refer to figure 1 , the method includes:

[0049] Step S10, taking a picture of the behavior of the user at the initial moment of the advertisement playing, and using the picture of the behavior as a reference picture;

[0050] When the advertisement starts, record the time at this time as T 1 ,Initialize and turn on the camera of the smart device. During the initialization process, the resolution of the image will be reduced and the size of the image will be increased. This will help detect the displacement of the person and the change of the body language of the person, so that the image can be processed according to the dis...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses an advertisement quality assessment method and device, and the method comprises the steps: photographing a behavior image of a user at an initial moment of advertisement play, and enabling the behavior image to serve as a reference image; collecting the behavior image of the user at a preset time interval in a process of advertisement play, and comparing the collected behavior images with the reference image; obtaining the differences between the behavior images and the reference images, and marking the features of the user in each preset time period according to the differences between the behavior images and the reference images; and enabling the features of the user in each preset time periods to be mapped to the advertisement quality of the preset time period, so that an evaluator carries out the evaluation. The invention solves a technical problem that the advertisement efficiency cannot be improved timely because the user's satisfaction for the advertisement cannot be simply and quickly obtained in the prior art.

Description

technical field [0001] The invention relates to the technical field of network and mobile communication, in particular to an advertisement quality evaluation method and device. Background technique [0002] At present, smart devices that can access the Internet have been widely used. Advertisers usually push advertisements to users through smart devices. However, in the prior art, advertisers cannot simply and quickly monitor user satisfaction with advertisements after the advertisements are broadcast. That is to say, it is impossible to easily and quickly know which part of the advertisement pushed this time can attract users and which part of the user is not interested, so it is impossible to improve the deficiencies in the advertisement or improve the quality of the advertisement, so that the efficiency of the corresponding advertisement cannot be improved in time. Contents of the invention [0003] The main purpose of the present invention is to provide a method and de...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 张银刚
Owner SHENZHEN TCL DIGITAL TECH CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com