Advertisement quality assessment method and device

A quality evaluation and advertising technology, applied in the field of network and mobile communication, can solve the problems of not being able to improve the efficiency of advertising in time

Inactive Publication Date: 2017-05-31
SHENZHEN TCL DIGITAL TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The main purpose of the present invention is to provide a method and device for evaluating the quality of advertisements, aiming at solving the technical problems

Method used

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  • Advertisement quality assessment method and device
  • Advertisement quality assessment method and device
  • Advertisement quality assessment method and device

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Embodiment Construction

[0047] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0048] In order to better understand the present invention, the advertisement quality assessment method is provided here. In the first embodiment of the advertisement quality assessment method, refer to figure 1 , the method includes:

[0049] Step S10, taking a picture of the behavior of the user at the initial moment of the advertisement playing, and using the picture of the behavior as a reference picture;

[0050] When the advertisement starts, record the time at this time as T 1 ,Initialize and turn on the camera of the smart device. During the initialization process, the resolution of the image will be reduced and the size of the image will be increased. This will help detect the displacement of the person and the change of the body language of the person, so that the image can be processed according to the dis...

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Abstract

The invention discloses an advertisement quality assessment method and device, and the method comprises the steps: photographing a behavior image of a user at an initial moment of advertisement play, and enabling the behavior image to serve as a reference image; collecting the behavior image of the user at a preset time interval in a process of advertisement play, and comparing the collected behavior images with the reference image; obtaining the differences between the behavior images and the reference images, and marking the features of the user in each preset time period according to the differences between the behavior images and the reference images; and enabling the features of the user in each preset time periods to be mapped to the advertisement quality of the preset time period, so that an evaluator carries out the evaluation. The invention solves a technical problem that the advertisement efficiency cannot be improved timely because the user's satisfaction for the advertisement cannot be simply and quickly obtained in the prior art.

Description

technical field [0001] The invention relates to the technical field of network and mobile communication, in particular to an advertisement quality evaluation method and device. Background technique [0002] At present, smart devices that can access the Internet have been widely used. Advertisers usually push advertisements to users through smart devices. However, in the prior art, advertisers cannot simply and quickly monitor user satisfaction with advertisements after the advertisements are broadcast. That is to say, it is impossible to easily and quickly know which part of the advertisement pushed this time can attract users and which part of the user is not interested, so it is impossible to improve the deficiencies in the advertisement or improve the quality of the advertisement, so that the efficiency of the corresponding advertisement cannot be improved in time. Contents of the invention [0003] The main purpose of the present invention is to provide a method and de...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 张银刚
Owner SHENZHEN TCL DIGITAL TECH CO LTD
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