Advertisement distributing method and system

Abstract

The invention provides an advertisement distributing method and system. The advertisement distributing method includes the steps of obtaining advertisement resource information, wherein the advertisement resource information at least comprises advertisement display information and advertisement execution information, and the advertisement execution information is used for executing operation of advertisement products corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module; broadcasting the advertisement display information through the advertisement display module; displaying an advertisement execution interface through the advertisement execution module according to the advertisement execution information. According to the advertisement distributing method and system, the advertisement resource information is divided into the advertisement display information and the advertisement execution information, and advertisement information corresponding to the two parts are synchronously sent to two related terminals through an advertisement control module for synchronous display. When a user watches displayed advertisements, the user can directly carry out advertisement execution operation conveniently, and advertising efficiency is improved.

Description

technical field [0001] The invention belongs to the field of advertisement communication, in particular to an advertisement distribution method and system. Background technique [0002] TV advertising has a very long history as an important part of TV content. Traditional TV advertisements are broadcast on TV, and users can only watch the advertisements. As for the purchase of the products promoted in the advertisements, they cannot be purchased at that time, but can only be carried out through other means other than television after the advertisements are broadcast. Since the purchase behavior and the broadcast of the advertisement cannot be directly connected at that time, when the user actually purchases the product advertised in the advertisement, the memory left by the advertisement to the user has often faded. Obviously, the efficiency of such an advertisement is very low. There is a saying in the world: I know that half of my advertising expenses are wasted, but I do...

AI Technical Summary

Problems solved by technology

However, this method has the following disadvantages: 1) the two-dimensional code will block the content on the TV screen, affecting the user's visual experience, and frequently appearing will cause the user's disgust; 2) the user is required to manually scan the two-dimensional code on the screen, increasing the In addition, there may not be a QR code scanning function on the mobile phone, and the user needs to install a special QR code scanning software, which further increases the complexity of the operation; , scanning the QR code may pose a threat to the security of the user's mobile phone, so many users are not enthusiastic about scanning the QR code

Because of these factors, the efficiency of TV advertisements promoted with the help of QR codes is still not high

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