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Advertisement copywriting processing method, device and equipment and computer readable storage medium

A processing method and technology of advertising copywriting, applied in the computer field, can solve the problems of low click-through rate of advertising copywriting, and achieve the effect of increasing the click-through rate

Active Publication Date: 2019-04-05
WEBANK (CHINA)
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide a method, device, device and computer-readable storage medium for processing advertisement copy, aiming to solve the technical problem of low click-through rate of existing advertisement copy

Method used

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  • Advertisement copywriting processing method, device and equipment and computer readable storage medium
  • Advertisement copywriting processing method, device and equipment and computer readable storage medium
  • Advertisement copywriting processing method, device and equipment and computer readable storage medium

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Embodiment Construction

[0037] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0038] Such as figure 1 as shown, figure 1 It is a schematic diagram of the terminal structure of the hardware operating environment involved in the solution of the embodiment of the present invention.

[0039] The terminal in the embodiment of the present invention is an advertisement copy processing device.

[0040] Such as figure 1 As shown, the terminal may include: a processor 1001 , such as a CPU, a network interface 1004 , a user interface 1003 , a memory 1005 , and a communication bus 1002 . Wherein, the communication bus 1002 is used to realize connection and communication between these components. The user interface 1003 may include a display screen (Display), an input unit such as a keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface and a wireless inter...

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PUM

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Abstract

The invention discloses an advertisement copywriting processing method, device and equipment and a computer readable storage medium. The advertisement copywriting processing method comprises the stepsthat a source style advertisement copywriting is obtained; On the basis of a plurality of preset transformation models of different styles, performing style transformation on the source style advertisement copywriting to generate corresponding standby advertisement copywriting of different styles; And a preset click rate pre-estimation model is adopted to perform sorting display on the generatedstandby advertisement copywriting of various different styles. The click rate of the created advertisement copywriting is improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method, device, equipment and computer-readable storage medium for processing advertisement copy. Background technique [0002] Advertising itself is a means of publicity to convey information to the public, and it is also one of the important sources of income for many companies. Existing advertising platforms mostly rely on advertisers to independently create advertising materials, and the creation of advertising materials mostly relies on experience and labor. There is a problem here, that is, it is impossible to know in a timely manner whether the created advertising copy meets the needs of users, which may lead to a low click-through rate of the created advertising copy. Therefore, how to improve the click-through rate of advertisement copy has become a technical problem to be solved urgently. Contents of the invention [0003] The main purpose of the present ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/27
CPCG06Q30/0276G06F40/289
Inventor 刘博郑文琛杨强
Owner WEBANK (CHINA)
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