Copywriting information recommendation method and device

A technology of information generation and recommendation methods, applied in the field of data processing, can solve problems such as unsatisfactory market daily activity and conversion, failure to form a self-operating atmosphere, and insufficient standardization of marketing copywriting

Pending Publication Date: 2019-04-09
ALIBABA GRP HLDG LTD
View PDF10 Cites 10 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, at present, the writing of marketing copywriting by merchants is not standardized enough, and the marketing capabilities of merchants are weak, which leads to unsatisfactory daily act

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Copywriting information recommendation method and device
  • Copywriting information recommendation method and device
  • Copywriting information recommendation method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0121] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0122] refer to figure 1 , which shows a flow chart of the steps of Embodiment 1 of a method for generating copy information of the present application, which may specifically include the following steps:

[0123] Step 101, the user terminal acquires product information and marketing scene parameters;

[0124] In the embodiment of the present application, the user terminal may include: a mobile phone, a tablet computer, a personal digital assistant, a computer and other devices installed with a private domain operation platform.

[0125] For a merchant operating a store on a private domain operating platform, the merchant can select the product and marketing scenario parameters that need to generate mar...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The embodiment of the invention provides a copywriting information recommendation method and device. The copywriting information recommendation method comprises the steps: acquiring commodity information and marketing scene parameters; Determining at least one piece of copywriting information from a copywriting information base based on the commodity information and the marketing scene parameters;And sending the at least one piece of copywriting information to a user, so that the user determines the required target copywriting information based on the at least one piece of copywriting information. According to the embodiment of the invention, the marketing copywriting can be obtained only by inputting the commodity information of the commodity and the marketing scene parameters corresponding to the commodity into the copywriting training model, so that the operation of a merchant for writing the copywriting is reduced. And the copywriting training model is obtained by machine learningtraining based on a large number of copywriting samples, so that more professional marketing copywriting can be generated.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to a method for recommending text information, a device for recommending text information, a method for generating text information, and a device for generating text information. Background technique [0002] With the development of e-commerce, private domain operation has become an important marketing method. Merchants can create stores on private domain operating platforms (such as Caiyuanbao), and dynamically publish products and marketing documents. Buyers can pay attention to the ways of each store, and get the products and marketing copy displayed by the store. [0003] In this marketing method, marketing copywriting is crucial to the activity of the private domain operation platform and the improvement of the effect of the merchant's self-operation. [0004] However, at present, the writing of marketing copywriting by merchants is not standardized enou...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
IPC IPC(8): G06F17/24G06Q30/02
CPCG06Q30/0201G06Q30/0276G06F40/166
Inventor 许杨
Owner ALIBABA GRP HLDG LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap