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Estimation method and device of click feedback model suitable for commercial search

A click and model technology, applied in the field of search, can solve the problem of inaccurate sorting position of natural resources, and achieve the effect of accurate sorting position and improving accuracy

Active Publication Date: 2016-07-06
SHENZHEN TENCENT COMP SYST CO LTD
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Problems solved by technology

[0004] Based on this, it is necessary to provide a click feedback model estimation method suitable for commercial search to solve the problem that the ranking position of the corresponding natural resources is inaccurate after the advertising resources are offline after the traditional commercial search mixed click feedback model and devices, can more accurately estimate the ranking position of the corresponding natural resources after the advertising resources are offline

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  • Estimation method and device of click feedback model suitable for commercial search
  • Estimation method and device of click feedback model suitable for commercial search
  • Estimation method and device of click feedback model suitable for commercial search

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[0028] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0029] figure 1 It is a schematic diagram of an application environment of an estimation method of a click feedback model suitable for commercial search in an embodiment. like figure 1 As shown, the application environment includes a terminal 110 and a server 120 . The terminal 110 can be a desktop computer, a notebook, a tablet computer, a smart phone, a personal digital assistant, and the like. The server 120 is used for statistics and analysis of the obtained data. Clients such as various application stores or browsers are installed on the terminal 110 . App stores and browsers have search ...

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Abstract

The invention relates to an estimation method and device of a click feedback model suitable for commercial search. The method comprises the following steps: counting a click statistic value of an advertisement resource obtained by searching according to a search term; obtaining the total click quantity of a ranking order of the advertisement resource in the commercial search and the total click quantity of the ranking order of a natural source corresponding to the advertisement resource in natural search; estimating the click statistic value of the natural resource corresponding to the advertisement resource in the commercial search according to the click statistic value and the total click quantities; estimating the click score value of the natural source corresponding to the advertisement resource in the natural search according to the click statistic value; and carrying out ranking according to the click score value to obtain the ranking order in the first natural search. According to the estimation method and device of the click feedback model suitable for the commercial search, the click statistic value obtained by combining the ranking orders is relatively accurate; the data accuracy is improved; and the ranking order of the subsequently obtained natural resource in the first natural search is relatively accurate.

Description

technical field [0001] The invention relates to the field of search, in particular to a method and device for estimating a click feedback model suitable for commercial search. Background technique [0002] With the development of network technology, massive amounts of information are produced, and users need to filter the required information from them, generally by means of search engines. On the one hand, search engines help users find target resources, and on the other hand, they also display advertisements in search results through their advertising platforms, that is, commercial search. In the search scenario, the user's click feedback behavior is generally also captured by various search engine providers, and these behavior data are processed through their respective click feedback models, and finally used to sort the search results. [0003] In some commercial searches, advertising resources and natural resources are displayed in blocks, so advertising resources and ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 曹训
Owner SHENZHEN TENCENT COMP SYST CO LTD
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