News searching-based searching result providing method and apparatus

A search result page and news technology, applied in the Internet field, can solve problems such as low satisfaction, inability of space to really play its role, and low click-through rate of recommended content, so as to achieve the effect of satisfying experience and increasing click-through rate
CN106599285AActive Publication Date: 2017-04-26BEIJING QIHOO TECH CO LTD
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Patent Information

Authority / Receiving Office
CN Β· China
Current Assignee / Owner
BEIJING QIHOO TECH CO LTD
Publication Date
2017-04-26

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Abstract

The invention provides a news searching-based searching result providing method and apparatus. The searching result providing method comprises the steps of receiving a news searching request taking news content as keywords; performing natural searching on the news content according to the news searching request to obtain natural searching result items, and extracting target news data with preset types from a preset news database comprising mass news data; and displaying the natural searching result items on a searching display region of a searching result page, and displaying the target news data on a searching recommendation region of the searching result page. By adoption of the technical scheme, news data related to user requirements can be recommended to the maximum based on the searching recommendation region, so as to improve click rate on the target news data recommended in the searching recommendation region by the user; and therefore, the recommendation effect of the searching recommendation region is made into full play, so that experience on a searching engine by the user is satisfied as a whole.
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Description

technical field

[0001] The invention relates to the technical field of the Internet, in particular to a method and device for providing search results based on news search. Background technique

[0002] Among all search demand types, news search demand is distinguished from other types of search demand by its high timeliness. In the prior art, when searching for news keywords, multiple news search results are listed on the left side of the search result page, and graphic and text recommendations or hot search rankings are performed in the recommendation area on the right, for example, with Recommend some popular TV series, movies, entertainment figures, etc. in graphic and text form. Because users who search for news keywords are often only interested in news news, but do not care about the recommended content such as TV dramas, movies, and entertainment figures listed above, the click-through rate of the recommended content on the right is very low. Therefore, on the whol...

Claims

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