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News searching-based searching result providing method and apparatus

A search result page and news technology, applied in the Internet field, can solve problems such as low satisfaction, inability of space to really play its role, and low click-through rate of recommended content, so as to achieve the effect of satisfying experience and increasing click-through rate

Active Publication Date: 2017-04-26
BEIJING QIHOO TECH CO LTD
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Because users who search for news keywords are often only interested in news news, and don’t care about the recommended content such as TV series, movies, and entertainment figures listed above, the click-through rate of the recommended content on the right is very low
Therefore, from an overall point of view, the recommended content displayed in the recommended area on the right side of the search results page is not very satisfying to users, making the space on the right side of the search results page unable to really play its role

Method used

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  • News searching-based searching result providing method and apparatus
  • News searching-based searching result providing method and apparatus
  • News searching-based searching result providing method and apparatus

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Embodiment Construction

[0081] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0082] figure 1 It is a schematic flow chart of a method for providing search results based on news search according to an embodiment of the present invention. Such as figure 1 As shown, the method may generally include the following steps S101-S103:

[0083] In step S101, a news search request using news content as a keyword is received.

[0084] Step S102, perform a natural search on news content according to the news search r...

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Abstract

The invention provides a news searching-based searching result providing method and apparatus. The searching result providing method comprises the steps of receiving a news searching request taking news content as keywords; performing natural searching on the news content according to the news searching request to obtain natural searching result items, and extracting target news data with preset types from a preset news database comprising mass news data; and displaying the natural searching result items on a searching display region of a searching result page, and displaying the target news data on a searching recommendation region of the searching result page. By adoption of the technical scheme, news data related to user requirements can be recommended to the maximum based on the searching recommendation region, so as to improve click rate on the target news data recommended in the searching recommendation region by the user; and therefore, the recommendation effect of the searching recommendation region is made into full play, so that experience on a searching engine by the user is satisfied as a whole.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for providing search results based on news search. Background technique [0002] Among all search demand types, news search demand is distinguished from other types of search demand by its high timeliness. In the prior art, when searching for news keywords, multiple news search results are listed on the left side of the search result page, and graphic and text recommendations or hot search rankings are performed in the recommendation area on the right, for example, with Recommend some popular TV series, movies, entertainment figures, etc. in graphic and text form. Because users who search for news keywords are often only interested in news news, but do not care about the recommended content such as TV dramas, movies, and entertainment figures listed above, the click-through rate of the recommended content on the right is very low. Therefore, on the whol...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 佟思颖
Owner BEIJING QIHOO TECH CO LTD
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