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Advertisement creativity processing method and advertisement creativity processing apparatus

An advertising and creative technology, applied in the field of communication, can solve problems such as technology has no effective solution

Active Publication Date: 2016-11-09
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] To support advertisers to efficiently obtain advertising ideas that meet the specifications and meet the individual needs of advertisers, thereby shortening the cycle from when advertisers generate advertising creative needs to when the advertising system places advertisements based on advertising ideas, and thereby improving the utilization rate of the advertising space of the advertising system, There is no effective solution for related technologies

Method used

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  • Advertisement creativity processing method and advertisement creativity processing apparatus
  • Advertisement creativity processing method and advertisement creativity processing apparatus
  • Advertisement creativity processing method and advertisement creativity processing apparatus

Examples

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Embodiment Construction

[0105] The present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the examples provided here are only used to explain the present invention, not to limit the present invention. In addition, the examples provided below are some examples for implementing the present invention, rather than providing all the examples for implementing the present invention. In the case of no conflict, the technical solutions recorded in the embodiments of the present invention can be combined in any manner implement.

[0106] The nouns and terms involved in the embodiments of the present invention are applicable to the following explanations.

[0107] Advertiser: A party that has a need to place advertisements.

[0108] Advertisement Audience: The party receiving the advertisement delivered by the advertiser.

[0109] Advertisement slot: a location in the terminal for displaying advertisements, such ...

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Abstract

The invention discloses an advertisement creativity processing method and an advertisement creativity processing apparatus. The method comprises the steps of obtaining advertisement creativity specifications, an advertisement landing page address and advertiser industry information; screening out advertisement creativity templates matched with the advertiser industry information from advertisement creativities meeting the advertisement creativity specifications; performing priority sorting on the screened-out advertisement creativity templates, and screening out advertisement creativity templates meeting priority conditions; extracting page elements from an advertisement landing page, and screening the extracted page elements to obtain advertisement materials; filling the advertisement creativity templates meeting the priority conditions with the advertisement materials to obtain the advertisement creativities; and returning the advertisement creativities to an advertiser based on priority sorting of corresponding advertisement creativity templates. By implementing the method and the apparatus, the advertiser can be supported to quickly obtain the advertisement creativities meeting the specifications and personalized demands to perform advertisement release as soon as possible, so that the utilization rate of advertisement positions of an advertisement system is increased.

Description

technical field [0001] The invention relates to the advertising technology in the communication field, in particular to an advertising creative processing method and an advertising creative processing device. Background technique [0002] With the vigorous development of the Internet industry, Internet advertising (hereinafter referred to as advertising) has become an important way for advertisers to enhance their popularity, brand image, expand product sales and promote business revenue. Advertising creativity determines the final presentation form of Internet advertising. The quality of advertising creativity directly affects the effect of Internet advertising. Providing high-quality advertising creativity requires high professional production technology, so it has become a threshold for advertisers in the process of placing online advertisements. [0003] To support advertisers to efficiently obtain advertising ideas that meet the specifications and meet the individual ne...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0276
Inventor 李雯姬李惠娟邓文昊唐少刚郑灿金奇杨臣俊王倩杨永强陈争云
Owner TENCENT TECH (SHENZHEN) CO LTD
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