The invention discloses a culture recommendation
system and method based on a user portrait, and belongs to application of a
data analysis and
machine learning technology in the culture field, and the method comprises the following steps: collecting user data and culture content data, and constructing a comprehensive portrait of a user; the first recommendation
system generates a preliminary recommendation result, optimizes weight parameters and optimizes a recommendation
list; the second recommendation
system generates secondary recommendation content by adopting user clustering and
similarity analysis, and generates a final recommendation
list by integrating the recommendation
list of the first recommendation system; and displaying. The system comprises a
data acquisition and
processing module, an initial recommendation generation module, a user clustering and
similarity analysis module and a recommendation result display module. According to the method, the basic information, the behavior characteristics and the emotional tendencies of the users are collected, the multi-dimensional user portraits are constructed, and the improved similarity calculation method and the recommendation
algorithm are combined, so that the accuracy and the applicability of the recommendation system are improved, and the performance and the
user satisfaction of the recommendation system are comprehensively improved.