Searching and sorting method and device based on click rate

Abstract

The invention provides a searching and sorting method and device based on a click rate. The problems that when a sorting rule is used for sorting searching results, the reusability is low and the method is cumbersome are solved. The method comprises the steps that before searching and sorting, the click data of a user within preset time are acquired, and the weight of each feature is determined according to the click data; the searching and sorting comprise the following steps that search terms and search targets matched with the search terms are acquired, and the features of the search terms and the features of the search targets are extracted respectively; for all search targets, the click rate of the search targets is forecasted by using a regression model according to the features of the search terms, the features of the search targets and the corresponding weights of the features; according to the click rate, the search targets are sorted and displayed to the users. The searching and sorting method and device based on the click rate are suitable for various application scenarios, and high in reusability. Moreover, the weights can be adjusted accurately in real time according to the click data of the user, and reconfiguration is of no need.

Description

technical field [0001] The present application relates to search technology, and in particular to a click-through rate-based search ranking method and device. Background technique [0002] With the continuous development of the network, more and more users obtain information through the network, and the user can query a corresponding query target by entering a query word, and finally obtain a corresponding search result. Generally, for the query target corresponding to the query word, the matching degree between the query word and the query target can be measured according to a certain sorting rule, and then the query target is sorted according to the matching degree, and the sorted query target is formed into a search result. Displaying it to the user allows the user to quickly get the most needed results. [0003] However, this method has certain defects, that is, the sorting rules need to be changed according to the change of the application scenario, that is, the corres...

AI Technical Summary

Problems solved by technology

[0007] The present application provides a search sorting method and device based on click-through rate to solve the problems of low reusability and cumbersome methods when sorting the search results by applying sorting rules

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