This invention relates to the field of
big data analytics, and discloses a method and
system for analyzing
consumer behavior in cultural tourism marketing. The invention quantifies the
impact of context by introducing context intensity and duration, and dynamically adjusts user preference weights accordingly. This allows the
system to more sensitively capture and respond to the user's real needs in the current context, avoiding erroneous recommendations caused by over-reliance on long-term preferences. Furthermore, the progressive weight
recovery mechanism effectively avoids the problem of over-correction that may occur after the context ends, ensuring the consistency and stability of recommendations. Therefore, this invention effectively solves the problem in existing cultural tourism marketing systems where the recommendation decision-making mechanism becomes rigid and unable to accurately respond to the user's immediate needs when the user's travel context changes temporarily; it significantly improves the accuracy of cultural tourism marketing recommendations and
user satisfaction, optimizes user experience, and improves the utilization efficiency of marketing resources.