The invention discloses a
social network user dynamic and static interest mining method comprising the following steps that
background information profile and generation content of a user are acquired from
social media; the static interests SI={SI1, SI2,...,SIm} are extracted from the
background information profile of the user, each interest point SIi is a binary group SIi=(kwi, wi), and 1<=i<=m, wherein the kwi is the keyword, and wi is the
preference weight of the user for kwi; and dynamic DI={DI1, DI2,...,DIn} is extracted from the generation content of the user, each interest point is a triple group DIi=(topici,wi,T), and 1<=i<=n, wherein topici is formed by multiple keywords, wi is the
preference weight of the user for topici, and T={t1,t2,...,ts}, ti (1<=i<=s) is each time point of discussing topici of the user, i.e. ti (1<=i<=s) refers to the distribution situation at different time points. According to the method, the characteristics of the interests of the
social media users can be more reasonably described so that the method is more suitable for subsequent deep analysis of the characteristics of the interests of the
social media users.