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Information push method and device

A technology for pushing information and recommending information. It is applied in the fields of instruments, network data indexing, and other database retrieval. It can solve the problems of low accuracy of personalized information and affect the accuracy of recommended information push, and achieve the effect of improving accuracy.

Active Publication Date: 2017-01-18
ALIBABA GRP HLDG LTD
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  • Abstract
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AI Technical Summary

Problems solved by technology

[0008] The embodiment of the present application provides an information push method, which is used to solve the problem that the accuracy of personalized information of Internet users determined in the prior art is not high, which affects the accuracy of recommended information push in the Internet
[0009] The embodiment of the present application provides an information push device, which is used to solve the problem that the accuracy of personalized information of Internet users determined in the prior art is not high, which affects the accuracy of recommended information push in the Internet

Method used

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  • Information push method and device
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Embodiment Construction

[0026] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described below in conjunction with specific embodiments of the present application and corresponding drawings. Apparently, the described embodiments are only some of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0027] This article will take an Internet website as an example to introduce the technical solution of this application. The Internet website may be an e-commerce website, a portal website, or the like. It can be understood that the introduction of the technical solution of the present application by taking an Internet website as an example is only a...

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Abstract

One embodiment of the application discloses an information push method and device. The method comprises following steps: determining a first class corresponding to a first operation behavior of a user on a client side; adjusting preference weight values of the user on the classes in a class set according to the first class; the class set comprises at least the first class, the preference weight values represent the preference degree of the user on the classes; recommending information to the client side according to the adjusted preference weight values. The embodiment of the present application improves the accuracy of the determined user personalized information and further improves the accuracy of pushing the recommendation information to the client side.

Description

technical field [0001] The present application relates to the technical field of Internet information processing, and in particular to an information push method and device. Background technique [0002] With the popularization of Internet information technology, people can quickly obtain various information and resources through the Internet. [0003] At present, Internet operators can count the historical behavior data of Internet users on the Internet and the user access objects corresponding to the historical behavior data, and use the user access objects corresponding to the historical behavior data as the personalized information of Internet users, so as to realize Next (such as when the user performs the same behavior as the behavior corresponding to the historical behavior data again), the recommendation information associated with the user's access object is pushed to the Internet user. Wherein, the recommendation information associated with the user's access objec...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 苏建安明洪涛赵争超魏虎
Owner ALIBABA GRP HLDG LTD
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