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Personalized website navigation method and system

A technology of website navigation and website, which is applied in the field of personalized website navigation for users, and can solve the problems that users cannot provide personalized and website navigation recommendation services, etc.

Active Publication Date: 2009-10-07
BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, existing technologies similar to the above-mentioned solutions cannot provide personalized website navigation or recommendation services for current users, that is, the website navigation services provided for each user are the same, and although each user has different individual needs

Method used

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  • Personalized website navigation method and system
  • Personalized website navigation method and system
  • Personalized website navigation method and system

Examples

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Comparison scheme
Effect test

example 1

[0058] Manual classification is directly adopted, or manual classification is performed after word segmentation of web page content;

example 2

[0060] Word segmentation + automatic classification

[0061] First, perform word segmentation and other preprocessing on the document, and use a token as an attribute according to the word segmentation result, and generate a document based on the traditional TF / IDF (term frequency / inverse document frequency) model Represents the feature vector of the website; wherein, each dimension of the vector is the attribute word, and the value of each dimension is the number of occurrences of the attribute word.

[0062] Then, use machine learning method or rule-based method to classify each website vector to obtain a website category.

[0063] A better way to classify is to use Bayes (simple Bayesian) classification method, the classification method calculates the probability of different classification categories under the different values ​​of each dimension, and then utilizes the values ​​of all dimensions to calculate the probability of belonging to a certain category as a whole, ...

example 3

[0066] First establish the initial classification of webpage information in a tree structure; then perform dynamic monitoring, if the number of information under any category reaches a preset value, then split the category, and the division includes: performing aggregation according to the similarity between webpages Class operation, the webpages whose similarity reaches the preset value are clustered into one category; the rest of the webpages are set as an isolated webpage class. Of course, the clustered category names can also be marked. The information index method based on dynamic classification provided in this example is more comprehensive and in-depth than static classification results in terms of classification breadth and depth.

[0067] The classification system established through the dynamic classification process in this example is a hierarchical multi-level index storage method. The top-level classification (not limited to one layer) is classified once according...

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Abstract

The invention provides a method for generating a user feature database and a personalized website navigation method, wherein the method for generating the feature database comprises the steps of: obtaining a search log which includes inquiry words and web pages clicked correspondingly; classifying the inquiry words in the search log according to classification information of the clicked web pages; summarizing all the inquiry words of a user, determining feature parameters of the user according to the classification result of all the inquiry words; storing a user identifier and the feature parameters thereof, and forming the user feature database. The invention takes the differences in user needs into account and adds user interest features to the recommended website sorting or screening calculation, thereby preferentially recommending a website which is most in line with the personalized needs of the current user for meeting the personalized needs of the current user.

Description

technical field [0001] The invention relates to the technical field of Internet information processing, in particular to a method and system for personalized website navigation for users. Background technique [0002] At present, with the application of Internet technology more and more widely, a lot of people's daily work and entertainment are carried out on the Internet, resulting in numerous Internet pages and massive network resource information, as well as websites that provide various information services. It is necessary to find these information through URLs, but people cannot remember or know thousands of URLs, and the URLs do not have good rules for users to remember. Therefore, the prior art proposes a solution for URL navigation, for example, A website navigation website such as hao123 website home. [0003] As a URL navigation website, hao123 presents thousands of commonly used URLs to users, and performs further processing such as classification and sorting to...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 余浩张智敏
Owner BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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