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115 results about "Georeference" patented technology

Georeferencing means that the internal coordinate system of a map or aerial photo image can be related to a ground system of geographic coordinates. The relevant coordinate transforms are typically stored within the image file (GeoPDF and GeoTIFF are examples), though there are many possible mechanisms for implementing georeferencing. The most visible effect of georeferencing is that display software can show ground coordinates (such as latitude/longitude or UTM coordinates) and also measure ground distances and areas. In other words, Georeferencing means to associate something with locations in physical space. The term is commonly used in the geographic information systems field to describe the process of associating a physical map or raster image of a map with spatial locations. Georeferencing may be applied to any kind of object or structure that can be related to a geographical location, such as points of interest, roads, places, bridges, or buildings.

Determining and/or using location information in an ad system

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.
Owner:GOOGLE LLC

Determining and/or using location information in an ad system

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and / or of a landing page may be selected and / or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and / or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and / or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.
Owner:GOOGLE LLC

Unified geographic database and method of creating, maintaining and using the same

The present invention involves a Universal Geographic Database (“UGD”). The UGD is an automated, central or distributed, registry of real-world locations and location-related information for businesses and other entities, analogous to the registry of domain names for Internet and web sites. By this central registry, businesses and other entities are facilitated to post their location and location-related information in a single place, for all users who need or want it; and users can refer to this single place, via the Internet, Web, and other telecommunications devices, to obtain accurate, complete and timely location and location-based information about the registered businesses and other entities. Each record of the UGD is keyed by a proprietary location address (PLA) based on the World Geographic Referencing System (WGRS), and optionally may have one or more proprietary location addresses (PLAs), which also may serve as keys. Associated with the PLA keys, each UGD record generally includes the full name for the business or other entity, its street address, and miscellaneous contact information (e.g., telephone number, facsimile number, e-mail address, internet website address, wireless website address). Other more dynamic, customized information (e.g., store hours, credit cards accepted, inventory, prices, specials, hours, parking) also may be available in the UGD record or linked to the UGD record. Users of any device or service can access the UGD through one or more location name servers (LNS), which can provide access to the UGD or other location-based information linked to the UGD or LNS. Based on the WGRS, PLAs provide, in addition to unique keys for UGD records, a user-friendly notation for location naming in the real-world and on all types of location-sensitive electronic devices, from web phones to in-car navigation systems. Given the UGD, these ULA/PLAs are as important to real-world businesses as their domain names because these WGRS addresses drive real-world commerce to physical business locations just as domain names drive e-commerce Internet or web sites.
Owner:WGRS LICENSING
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