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Statistical method and device for visitor behavior data

A technology of data statistics and behavior, applied in the direction of market data collection, electronic digital data processing, special data processing applications, etc., can solve the problems of inaccurate and unproposed user access data in real ID analysis, and achieve accurate access to visitor behavior data Effect

Active Publication Date: 2014-03-12
BEIJING GRIDSUM TECH CO LTD
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  • Claims
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Problems solved by technology

[0004] Aiming at the inaccurate problem of using real ID to analyze user access data in related technologies, no effective solution has been proposed so far. Therefore, the main purpose of the present invention is to provide a visitor behavior data statistics method and device to solve the above problems

Method used

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Embodiment Construction

[0017] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0018] figure 1 is a schematic diagram of a visitor behavior data statistics device according to an embodiment of the present invention. Such as figure 1 As shown, the device may include: a collection module 10, used to collect the access behavior data of the user's visit page; an ID creation module 30, used to create an anonymous ID for the user according to the access behavior data; an ID extraction module 50, used to log in the user In the case of a page, the user ID is extracted from the user's login behavior data; the association relationship establishment module 70 is used to establish the association relationship between the anonymous ID and the user ID; the data acquisition module 90 ...

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Abstract

The invention discloses a statistical method and device for visitor behavior data. The method comprises the following steps: acquiring visiting behavior data of a user visiting a page; establishing an anonymous ID (Identity) for a user according to the visiting behavior data; extracting a user ID from login behavior data of the user under the condition of logging in the page by the user; establishing an incidence relation between the anonymous ID and the user ID; and obtaining the visitor behavior data of the user according to the incidence relation. With the adoption of the statistical method and device for the visitor behavior data, the problem in the prior art that the visiting data of the user cannot be accurately analyzed by using the real ID is solved and the effect of accurately obtaining the visitor behavior data is realized.

Description

technical field [0001] The present invention relates to the field of visitor behavior analysis, in particular to a method and device for statistics of visitor behavior data. Background technique [0002] Now the basic analysis of website analysis of visitor behavior is based on the real ID (that is, the ID displayed after the user logs in). Users often do not log in with their real names when browsing the web, and users use different terminals to browse the web. When the system analyzes It is also impossible to attribute the same user's browsing behavior based on different terminals to the same user's behavior, for example: a visitor browses web pages anonymously on the web, browses to an e-commerce website, and sees several products, but does not purchase. Later, the visitor sees promotional activities of this website on other websites, enters the product purchase page of the e-commerce website through the link, registers on the e-commerce website and purchases products. I...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/2282G06Q30/0201
Inventor 祁国晟杨基彬戴飞于国法
Owner BEIJING GRIDSUM TECH CO LTD
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