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Precise internet advertisement putting system and method

A technology of Internet advertising and delivery methods, applied in marketing and other directions, can solve problems such as limiting the potential of precision marketing, inability to tailor-made, and different creativity.

Inactive Publication Date: 2013-05-08
JUYUE INFORMATION TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Due to the limitations of labor costs and storage costs, it is impossible to tailor different ideas for each visitor, thus limiting the further development of precision marketing potential

Method used

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  • Precise internet advertisement putting system and method
  • Precise internet advertisement putting system and method
  • Precise internet advertisement putting system and method

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Embodiment Construction

[0027] The present invention is described in further detail now in conjunction with accompanying drawing.

[0028] The concrete process of each module of the present invention in implementation process is as follows:

[0029] Such as figure 1 As shown: the visitor behavior analysis method is as follows: first, when a visitor visits the main page, judge whether it is a product display page, if not, end, and analyze the information of the product on the page (including name, price, discount, picture, etc.), Then extract the information and write it into LSO (local shared object: local shared object), and then judge whether the number of products browsed by the customer is greater than 2, otherwise end, and use P3P technology to mark the visitor as an acceptable single product orientation (sku_regart_id) .

[0030] Such as figure 2 Shown: The specific process of personalized creative generation is as follows: First, after the browser receives the instruction to display a sing...

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Abstract

The invention discloses a precise internet advertisement putting system and a precise internet advertisement putting method. The system comprises a visitor behavior analysis module, an individuation creativity generation module, and an advertisement server. The invention further discloses the precise internet advertisement putting method which comprises a visitor behavior analysis method, an individuation creativity generation method, and an advertisement server play method. The system and the method can achieve the purposes that the generation of individuation creativity is free of manual work, free of offline storage, and then be controlled in a second level in a delayed mode, and most intimate information for each visitor can be really conveyed, and besides, a single product redirection creativity is put in an eligible flow quantity, and compared with a primary creativity, the click-through rate is raised by 2-3 times.

Description

technical field [0001] The invention relates to the field of Internet advertisements, in particular to a system and method for precise delivery of Internet advertisements. Background technique [0002] Internet advertising technology is known as the most complex technology in today's advertising technology. Compared with newspapers, magazines and other print media and TV advertisements, Internet advertisements have various forms, complex delivery sources, and diverse technical methods. Therefore, advertisers There are often no objective criteria when deciding which advertising format to adopt or which website to choose to serve ads. Correspondingly, if advertisement providers want to persuade advertisers to buy their own advertisement services, they also need to give convincing and competitive evidence to prove that the advertisements they provide are the most effective. At this time, there is a demand for third-party monitoring and analysis technologies for Internet advert...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 魏小勇曹特磊赵伟
Owner JUYUE INFORMATION TECH SHANGHAI
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