The invention discloses a model method of a traffic prediction. The method comprises the following steps of: (1) establishing a road traffic basic facility geographical information database, storing and updating traffic planning schemes, and establishing intersection delay determination; (2) establishing an urban planning construction geographical information database, storing regulatory detailed plans of each area, and utilizing an original unit method to construct traffic generation cases; (3) calling data of the road traffic basic facility geographical information database and the urban planning construction geographical information database, and utilizing a gravity model method to predict parallel distributed matrixes; (4) constructing a multi-element logit model, and determining the probability distribution for a single person selecting a travelling mode in specific travelling information; and (5) utilizing a capacity-limited multi-path distribution method to carry out traffic distribution. The modeling purpose, method to realization are overall planed, modeling parameter selection, basic data sources and calculation program design are coordinated, and the convenient application and operation of a traffic prediction model system are ensured.