To provide a plasma display device which implements a peak luminance higher than prior art, reduces the power dissipation, improves the smoothness of gradation display, and conducts clear display suitable especially for TV display. By setting a plurality of APL levels according to the average value of the scene brightness, and by shortening a sustaining pulse period and increasing the number of sustaining pulses of each sub-field in APL levels having small APL, the peak luminance is raised. Further, by making the sustaining pulse period long in APL levels having large APL requiring large discharge light emission power, the light emission efficiency is improved and the maximum power dissipation is reduced. The luminance distribution in the scene when the APL level is small is detected. On the basis of that information, setting of the number of sustaining pulses and the sustaining pulse period is changed in the same APL level. As a result, the peak luminance is increased, and the gradation smoothness in the dark scene is improved.