Method and device of collecting website data

Abstract

The invention discloses a method and a device of collecting website data. The method comprises the steps that access information generated according to an access request of a visitor is obtained, and the access information comprises the IP address of the visitor, and / or the serial number of a network card, and / or identity information of the visitor, and time of the access; according to the access information and random numbers, an access identification of the access of the visitor is generated; all behavior information, on webpages, of the visitor, and the access identification are assembled into corresponding visitor behavior data, and the visitor behavior data are sent to a server respectively. According to the method and the device of collecting the website data, the collected behavior information of each time of access, on each webpage, of the visitor can be associated, and therefore refined analysis on behaviors of each time of access of the visitor can be achieved.

Description

technical field [0001] The present application relates to the field of data processing, in particular to a method for collecting website data and a device for collecting website data. Background technique [0002] Website analysis is based on the collected data such as PV (page view, page views) logs, website click (or event) logs, website effect logs (including logins, orders, etc.) and other data to analyze the behavior of visitors on the website Behavior, such as PV behavior includes the number of visits and churn rate of visitors, etc.; website click behavior includes whether users download files, visit social buttons, click advertisements, etc. Website performance behavior includes whether visitors log in, place advertisements or place orders Wait. [0003] Website analysis tools analyze the information and make reports, which are provided to website operators and managers for them to make decisions and operate. [0004] At present, the industry generally uses Javascr...

AI Technical Summary

Problems solved by technology

[0006] The problem in the above prior art is that when analyzing the behavior of website visitors, it is often necessary to combine different data for analysis, not only need to know which pages the visitor has visited, what operations have been done on these pages, and whether an order has been generated in the end and many more

The CookieID generated by GA can determine the identity information of the visitor, and the SessionID is the identification corresponding to the period from the visitor's entry to the website to the closing of the browser, that is, the visitor's multiple pages or multiple page visits on the website may correspond to the same session. A SessionID cannot locate the visitor's behavior information to a visitor's visit to a certain page, resulting in the inability to finely analyze the visitor's behavior

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