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Data processing method and device for heat map

A data processing and heat map technology, applied in the field of data processing, can solve the problem of not reflecting the regional popularity of web page visitor behavior

Active Publication Date: 2014-12-10
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention is proposed in view of the problem that the existing heat map cannot reflect the geographical regional popularity of webpage visitor behavior. Therefore, the main purpose of the present invention is to provide a data processing method and device for heat map to solve the problem of above question

Method used

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  • Data processing method and device for heat map
  • Data processing method and device for heat map

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Embodiment Construction

[0025] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0026] figure 1 is a flow chart of the first embodiment of the data processing method for thermodynamic maps according to the present invention. like figure 1 As shown, the method includes the following steps:

[0027] Step S102, determining the target geographic location.

[0028] The target geographic location mentioned in this step is the geographic location where the number of specific visitor behaviors occurs. This location can be a province, city, county, or township, or it can be specific to a certain street or a certain elementary school. At the same time, the target geographic location is not limited to the territory of China, but can also be other geographic locations in the worl...

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Abstract

The invention discloses a data processing method and device for a heat map. The data processing method for the heat map includes the steps that a target geographic position is determined, geographic position coordinates of the target geographic position are acquired, the number of web page visitor behaviors happening at the target geographic position is counted, and the web page visiting heat map of the target geographic position is determined according to the geographic position coordinates of the target geographic position and the number of the web page visitor behaviors happening at the target geographic position. By means of the data processing method and device for the heat map, the geographically regional heat of the web page visitor behaviors can be reflected through the heat map.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a data processing method and device for thermodynamic maps. Background technique [0002] The current heat map is a graphic representation of the distribution of visitors' clicks on a web page with color changes. Because of its easy-to-display, intuitive and cutting-edge technology, it is not only loved by users, but has even become the endorsement and benchmark product of website behavior analysis companies. At present, website behavior analysis companies have collected a large amount of visitor behavior data. When these data are associated with maps, there will be obvious trends or distributions. However, this information cannot be displayed in the form of a heat map at present. Existing heat maps only use the webpage as the background, and can only show the popularity of visits in various regions of the webpage, but cannot yet reflect the geographic regional popularity...

Claims

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Application Information

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IPC IPC(8): G06F17/30H04L12/24
CPCG06F16/29G06F16/9537
Inventor 冯鸳鹤
Owner BEIJING GRIDSUM TECH CO LTD
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