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116 results about "Customer acquisition" patented technology

Next Generation Improvements in Recommendation Systems

This invention deals with the next generation improvements in recommendation systems. Retailers want to grow their business and increase sales. One embodiment displays recommendations for inside sales during calls to prospects via a CRM. Another embodiment improves genomic cross-sell by summing correlations between attributes. A third embodiment improves cross-channel personalization by linking personal information, preferably via a one-way hash, to a unique customer ID. A fourth embodiment enables a common core mobile app for different retailers. A fifth embodiment identifies a shopper before purchase to provide personal recommendations while shopping. A sixth embodiment utilizes a market place with shared customers for customer acquisition. A seventh embodiment utilizes customers' preferences and characteristics and sales data to influence recommendations. The characteristics can be combined into a shopper psychographic persona to generate recommendations. An eight embodiment is a market place for customers to shop, which is used for customer acquisition for participating retailers. A ninth embodiment shows how to improve search results based upon analysis of purchase data, and correlation of clicks on search results and search terms. A tenth embodiment calculates a buy index based upon value of products purchased versus products viewed to segment shoppers to determine discounts and re-marketing. An eleventh embodiment automates the creation of a dynamic website, usually for responsive design.
Owner:B7 INTERACTIVE LLC

Interactive advertisement putting device and method for intelligent express cabinet

The invention discloses an interactive advertisement putting device and method for an intelligent express cabinet, and mainly relates to the technical field of mobile internet marketing. The interactive advertisement putting device comprises a server and the intelligent express cabinet, a central control system, a liquid crystal display and a voice broadcast system are arranged on the intelligentexpress cabinet, a solar photovoltaic panel is arranged at the top of the intelligent express cabinet, a storage battery and a solar electric supply complementary controller are arranged in the intelligent express cabinet, an infrared recognition system and a monitoring system are arranged at the top of the intelligent express cabinet, iBeacon equipment used for putting advertisements is arrangedin the intelligent express cabinet, and an LED advertising screen is arranged on the outer wall of the intelligent express cabinet. The device and the method have the beneficial effects that the conversion rate and the participation degree of marketing campaigns can be effectively improved, the credibility and the reputation of the marketing campaigns can be effectively improved, meanwhile the average customer acquisition cost can be greatly lowered, and offline display and online spread can be carried out.
Owner:山东刑天网络科技有限公司

System and method of exchanging financial services information and of communication between customers and providers

One embodiment of the invention is a financial services information service that allows financial service customers to securely post their financial needs and to impart instructions pertaining to suppliers of financial services reviewing said needs. Intending to identify new transactions and acquire new customers, financial service providers review needs posted by costumers in the customer database. Providers select the entries of interest and can purchase the legal names of customers associated with specific needs. Business method intends fee charges to be attractive to providers of financial services in view of typical customer acquisition costs and to promote selectivity and to avoid abuses by providers. For additional fees providers can also send high customized messages to potential customers in order to maximize attractiveness of initial contact. Invention also creates a ratings and review method intended to differentiate providers and reward financial services providers worldwide committed to excellent service. Customers remain empowered during the process by selecting and excluding providers accessing information about their posted needs and ultimately deciding which providers will obtain their contact information. The system provides a method for the customers and providers to communicate and for third parties to advertise.
Owner:ORTEGA MARGARET D

Internet financial risk control model based on XGBoost

The invention provides an Internet financial risk control model based on XGBoost. The Internet financial risk control model based on XGBoost comprises the following steps: S1, extracting an appropriate modeling sample client; s2, obtaining online loan data of a sample client, and extracting a feature variable corresponding to the online loan data; s3, defining 'good ' and 'bad' of the modeling sample according to the repayment behavior of the customer, the quality of the target customer group and the product type; s4, data processing, including dirty data cleaning, missing value processing andabnormal value processing; s5, feature engineering including feature construction and feature screening; s6, data set division: randomly or cross-time dividing a training set and a verification set;s7, performing training by applying an XGBoost algorithm, and performing model parameter adjustment; and S8, evaluating the model: evaluating the quality of the model according to the evaluation indexes. On one hand, third-party data are additionally used, the dimensionality of risk identification is increased, and meanwhile, the efficiency and robustness of a model algorithm are optimized throughan XGBoost algorithm with high prediction capability; on the other hand, the accuracy of the model is continuously optimized through XGBoost algorithm parameter adjustment and model evaluation, and the method is more suitable for the demand of big data risk control.
Owner:百维金科(上海)信息科技有限公司

Artificial intelligence telephone customer developing marketing management system and method

The invention provides an artificial intelligence telephone customer developing marketing management system and method. The method comprises the following steps: receiving configuration data, controlling intelligent voice recognition communication with a to-be-contacted customer according to the configuration data, counting call conditions, analyzing the call conditions, acquiring call duration ofthe answered customer, and if the call duration is judged to reach a first preset duration threshold value, converting call voice information corresponding to the call duration into text information,and acquiring target keywords based on a keyword extraction algorithm; according to the extracted target keywords, determining whether the answered customer has a purchase intention or not; when it is determined that the answered customer has a purchase intention, putting the answered customer into a potential customer pool; and sending the telephone number, the call voice information and/or thetext information of the potential customer in the potential customer pool to a target salesman. The system and the method of the invention overcome the problems of low working efficiency and low conversion rate due to the fact that a large amount of time is wasted in the screening process of potential customers in the traditional mass customer developing process using manual telemarketing.
Owner:重庆锐云科技有限公司

Risk rating method for optimizing Hopfield neural network based on firefly algorithm

The invention discloses a risk rating method for optimizing a Hopfield neural network based on a firefly algorithm, and the method comprises the following steps: firstly, determining a performance period and a risk level, extracting a modeling sample customer, and obtaining customer data as a modeling index system, the customer data comprising the risk level and credit data affecting repayment performance; preprocessing the credit data, and randomly segmenting a training set and a test set; constructing a Hopfield neural network topological structure according to the data features of the modeling sample, determining the parameters of the network, and initializing the weight and threshold of the Hopfield neural network; and constructing a mapping relation between the weight and the threshold of the Hopfield neural network and a firefly algorithm, obtaining an optimal weight and an optimal threshold through the firefly algorithm, and training the Hopfield neural network by using the training set. According to the method, the optimal weight and threshold of the Hopfield neural network are determined by using the firefly algorithm, the convergence speed of the neural network is accelerated, the accuracy of the prediction model is improved, and the requirement of real-time evaluation of Internet financial credit can be met.
Owner:百维金科(上海)信息科技有限公司

Next Generation Improvements in Recommendation Systems

This invention deals with the next generation improvements in recommendation systems. Retailers want to grow their business and increase sales. One embodiment displays recommendations for inside sales during calls to prospects via a CRM. Another embodiment improves genomic cross-sell by summing correlations between attributes. A third embodiment improves cross-channel personalization by linking personal information, preferably via a one-way hash, to a unique customer ID. A fourth embodiment enables a common core mobile app for different retailers. A fifth embodiment identifies a shopper before purchase to provide personal recommendations while shopping. A sixth embodiment utilizes a market place with shared customers for customer acquisition. A seventh embodiment utilizes customers' preferences and characteristics and sales data to influence recommendations. The characteristics can be combined into a shopper psychographic persona to generate recommendations. An eight embodiment is a market place for customers to shop, which is used for customer acquisition for participating retailers. A ninth embodiment shows how to improve search results based upon analysis of purchase data, and correlation of clicks on search results and search terms. A tenth embodiment calculates a buy index based upon value of products purchased versus products viewed to segment shoppers to determine discounts and re-marketing. An eleventh embodiment automates the creation of a dynamic website, usually for responsive design.
Owner:B7 INTERACTIVE LLC
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