Interactive advertisement putting device and method for intelligent express cabinet

Abstract

The invention discloses an interactive advertisement putting device and method for an intelligent express cabinet, and mainly relates to the technical field of mobile internet marketing. The interactive advertisement putting device comprises a server and the intelligent express cabinet, a central control system, a liquid crystal display and a voice broadcast system are arranged on the intelligentexpress cabinet, a solar photovoltaic panel is arranged at the top of the intelligent express cabinet, a storage battery and a solar electric supply complementary controller are arranged in the intelligent express cabinet, an infrared recognition system and a monitoring system are arranged at the top of the intelligent express cabinet, iBeacon equipment used for putting advertisements is arrangedin the intelligent express cabinet, and an LED advertising screen is arranged on the outer wall of the intelligent express cabinet. The device and the method have the beneficial effects that the conversion rate and the participation degree of marketing campaigns can be effectively improved, the credibility and the reputation of the marketing campaigns can be effectively improved, meanwhile the average customer acquisition cost can be greatly lowered, and offline display and online spread can be carried out.

Description

technical field [0001] The invention relates to the technical field of mobile Internet marketing, in particular to an interactive advertisement delivery device and delivery method for an intelligent express cabinet. Background technique [0002] The target of community advertising is accurate and effective, and the average person enters and exits the community more than twice a day. Compared with outdoor advertisements that interfere with each other, community advertising suffers minimal interference and directly penetrates into people's daily life, making brand promotion more Targeted, making the target audience unavoidable, truly achieving zero distance contact with consumers, and community advertisements that strengthen residents' consumption memory every day, making the target audience unavoidable. However, the number of traditional community advertising sites is small, and the labor cost of negotiating a large number of communities is high. Every year, a large amount of...

AI Technical Summary

Problems solved by technology

[0002] The target of community advertising is accurate and effective, and the average person enters and exits the community more than twice a day. Compared with outdoor advertisements that interfere with each other, community advertising suffers minimal interference and directly penetrates into people's daily life, making brand promotion more Targeted, making the target audience unavoidable, truly achieving zero distance contact with consumers, and community advertisements that strengthen residents' consumption memory every day, making the target audience unavoidable

However, the number of traditional community advertising sites is small, and the labor cost of negotiating a large number of communities is high. Every year, a large amount of entry fees must be paid to the community and the property. The capital cost is high, and the effect is getting weaker and weaker. The degree is low, the media only provides display for brand owners, and the dissemination efficiency of advertising information is low

[0003] In order to reduce the cost of community advertisements, at present, advertising companies and courier companies have joined forces to place advertisement information by pasting cabinet advertisements on existing smart express cabinets. Although the cost of advertisement placement has been reduced to a certain extent, but Advertising information is still placed in the form of display, it is difficult to carry out secondary dissemination, and the efficiency of advertising information dissemination needs to be improved

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