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Verticalized automated customer acquisition

a customer acquisition and verticalization technology, applied in the field of computer science, can solve the problems of indiscriminate targeting of anyone with an email address, ineffective customer acquisition tools, and often caught unsolicited emails

Inactive Publication Date: 2011-01-13
ACQUIREWEB
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, online customer retention tools focus on keeping existing customers, not on acquiring new customers.
Such solutions indiscriminately target anyone with an email address.
The unsolicited emails are often caught by spam filters, in which case the potential customer never sees the emails.
For these reasons, unsolicited emails are typically ineffective as customer acquisition tools.

Method used

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  • Verticalized automated customer acquisition
  • Verticalized automated customer acquisition
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Examples

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Embodiment Construction

[0033]Embodiments of the present invention are described herein in the context of a method and apparatus for customer acquisition. Those of ordinary skill in the art will realize that the following detailed description of the present invention is illustrative only and is not intended to be in any way limiting. Other embodiments of the present invention will readily suggest themselves to such skilled persons having the benefit of this disclosure. Reference will now be made in detail to implementations of the present invention as illustrated in the accompanying drawings. The same reference indicators will be used throughout the drawings and the following detailed description to refer to the same or like parts.

[0034]In the interest of clarity, not all of the routine features of the implementations described herein are shown and described. It will, of course, be appreciated that in the development of any such actual implementation, numerous implementation-specific decisions must be made...

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Abstract

Customer acquisition by a marketer includes determining one or more attributes of a target audience, identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, requesting from each of the individuals permission to send one or more offers, receiving one or more acceptances from at least one of the individuals responsive to the requesting, and sending the one or more offers to individuals from whom acceptances were received.

Description

RELATED APPLICATIONS[0001]This application is a continuation of U.S. patent application Ser. No. 11 / 800,429, entitled “Verticalized Automated Customer Acquisition,” filed on May 4, 2007.FIELD OF THE INVENTION[0002]The present invention relates to the field of computer science. More particularly, the present invention relates to customer acquisition.BACKGROUND OF THE INVENTION[0003]Marketers commonly use email marketing as an online customer retention tool. Such tools are typically used in an effort to keep existing customers and have them buy the Marketer's services or products again. Emails are sent to existing customers to inform them of new developments or new offers regarding the Marketer's products or services. The emails often include a URL that the customer may click on, whereupon the customer is directed to a “landing page” that contains details regarding the Marketer's new developments or offers. The actual email sending software keeps track of the number of times customers...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00
CPCG06Q30/0204G06Q30/02
Inventor GADBUT, ALBERTDVOSKIN, DMITRIY
Owner ACQUIREWEB
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