Display information processing method, device and email system for emails

Abstract

The present invention provides a display information processing method, a device and an email system for emails. The method comprises the steps of according to the acquired template identification information, loading an email template generated based on a pre-defined template engine language rule; according to the template engine language rule, parsing structural tags arranged in the email template, and determining the display blocks of the email template; according to the template engine language rule, parsing the structural tags arranged in the display blocks and generating the rendering blocks of an email; selecting rendering blocks which meet a preset display logic rule and generating the information display content of the email. According to the embodiments of the invention, accurate marketing emails can be generated in the customized manner, wherein the generation of the accurate marketing emails is more flexible, more personalized and easier to expand. Meanwhile, based on the generated email content after the rendering treatment, the final display information of the email is decided. Therefore, the information display effect of pushed commodities in the email and the email marketing efficiency are improved effectively.

Description

technical field [0001] The application belongs to the field of computer data processing, and in particular relates to a mail display information processing method, device and mail system. Background technique [0002] Email marketing usually refers to sending promotional product information to user mailboxes in the form of email. The implementation of the traditional email marketing system is relatively simple. The promotion emails received by everyone are almost the same, and the difference may only be in simple information such as names. Therefore, traditional marketing emails often correspond to a simple email template in the marketing system. With the continuous increase of Internet users and the continuous enrichment of online products, the needs of users are becoming more and more complex. The traditional one-to-many email marketing method can no longer meet the requirements of users, so the demand for the development and application of many-to-many personalized preci...

AI Technical Summary

Problems solved by technology

However, Velocity itself, which is mainly used at present, is a programming language for developers to render web pages, which is difficult and difficult for ordinary marketing designers to learn

Moreover, velocity is suitable for the rendering of ordinary web pages. Due to the limitation of the language of email pages, it is often difficult to use velocity to reflect some features of email marketing, which seriously reduces the personalization and pertinence of the information displayed in marketing emails. It is difficult to customize and expand emails. Big

This result not only reduces the information display effect of emails and reduces user experience, but also affects the conversion rate of product transactions and reduces the marketing efficiency of emails

[0005] The implementation of the processing method for processing marketing emails based on velocity engine templates used in the prior art is relatively complicated and difficult. It is difficult to reflect the characteristic information of commodities in personalized emails for different users when processing the display information of commodities in emails. It is difficult to expand, which reduces the information display effect of emails and poor user experience

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